The Resource The television copywriter; : how to create successful TV commercials

The television copywriter; : how to create successful TV commercials

Label
The television copywriter; : how to create successful TV commercials
Title
The television copywriter;
Title remainder
how to create successful TV commercials
Creator
Subject
Language
eng
Member of
Cataloging source
DLC
http://library.link/vocab/creatorName
Wainwright, Charles Anthony
Illustrations
illustrations
Index
no index present
LC call number
PN1992.7
LC item number
.W3
Literary form
non fiction
Series statement
Communication arts books.
http://library.link/vocab/subjectName
  • Television authorship
  • Advertising copy
  • Advertising copy
  • Television authorship
Label
The television copywriter; : how to create successful TV commercials
Instantiates
Publication
Carrier category
volume
Carrier category code
  • nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Contents
The commercial process -- The creative team -- Where do ideas come from? -- Making a good selling commercial -- How research can help you evaluate commercials -- How to choose between videotape and film -- How to cut costs in making a commercial -- How to pick the right talent for your commercials -- How to get the most out of your recording session -- Local commercials -- Writing commercials to be produced abroad -- Commercials for special situations -- The commercial writer and his job
Dimensions
24 cm.
Extent
318 pages
Lccn
65021307
Media category
unmediated
Media MARC source
rdamedia
Media type code
  • n
Other physical details
illustrations
System control number
  • (OCoLC)00335360
  • (OCoLC)ocm00335360
Label
The television copywriter; : how to create successful TV commercials
Publication
Carrier category
volume
Carrier category code
  • nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Contents
The commercial process -- The creative team -- Where do ideas come from? -- Making a good selling commercial -- How research can help you evaluate commercials -- How to choose between videotape and film -- How to cut costs in making a commercial -- How to pick the right talent for your commercials -- How to get the most out of your recording session -- Local commercials -- Writing commercials to be produced abroad -- Commercials for special situations -- The commercial writer and his job
Dimensions
24 cm.
Extent
318 pages
Lccn
65021307
Media category
unmediated
Media MARC source
rdamedia
Media type code
  • n
Other physical details
illustrations
System control number
  • (OCoLC)00335360
  • (OCoLC)ocm00335360

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