The Resource The visible word : experimental typography and modern art, 1909-1923, Johanna Drucker

The visible word : experimental typography and modern art, 1909-1923, Johanna Drucker

Label
The visible word : experimental typography and modern art, 1909-1923
Title
The visible word
Title remainder
experimental typography and modern art, 1909-1923
Statement of responsibility
Johanna Drucker
Creator
Subject
Genre
Language
eng
Summary
  • Early in this century, Futurist and Dada artists developed brilliantly innovative uses of typography - including visual poems and collages of words and letters - that blurred the boundaries between visual art and literature. In The Visible Word, Johanna Drucker shows how later art criticism and literary theory has distorted our understanding of such works. She argues that Futurist, Dadaist, and Cubist artists emphasized materiality as the heart of their experimental approach to both visual and poetic forms of representation; by midcentury, however, the tenets of New Criticism and High Modernism had polarized the visual and the literary
  • Drucker skillfully traces the development of this critical position, suggesting a methodology closer to the actual practices of the early avant-garde artists based on a rereading of their critical and theoretical writings. After reviewing theories of signification, the production of meaning, and materiality, she analyzes the work of four poets active in the typographic experimentation of the 1910s and 1920s: Ilia Zdanevich, Filippo Marinetti, Guillaume Apollinaire, and Tristan Tzara. Drucker explores the context for experimental typography in terms of printing, handwriting, and other practices concerned with the visual representation of language. Her book concludes with a brief look at the ways in which experimental techniques of the early avant-garde were transformed in both literary work and in applications to commercial design throughout the 1920s and early 1930s
  • Few studies of avant-garde art and literature in the early twentieth century have acknowledged the degree to which typographic activity furthered debates about the very nature and function of the avant-garde. The Visible Word enriches our understanding of the processes of change in artistic production and reception in the twentieth century
Cataloging source
DLC
http://library.link/vocab/creatorDate
1952-
http://library.link/vocab/creatorName
Drucker, Johanna
Illustrations
illustrations
Index
index present
LC call number
Z124
LC item number
.D78 1994
Literary form
non fiction
Nature of contents
bibliography
http://library.link/vocab/subjectName
  • Printing
  • Art, Modern
  • Art and literature
  • Avant-garde (Aesthetics)
  • Visual literature
  • Imprimerie
  • Art
  • Art et littérature
  • Avant-garde (Art)
  • Typographie
  • Art and literature
  • Art, Modern
  • Avant-garde (Aesthetics)
  • Printing
  • Visual literature
  • Typografie
  • Beeldende kunsten
  • Avant-garde
  • Letterkunde
  • Semiotiek
  • Avant-garde (esthétique)
  • Caractères d'imprimerie dans l'art
Label
The visible word : experimental typography and modern art, 1909-1923, Johanna Drucker
Instantiates
Publication
Bibliography note
Includes bibliographical references (p. 273-287) and index
Carrier category
volume
Carrier category code
nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
txt
Content type MARC source
rdacontent
Contents
Introduction: Background Parameters, and Terminology -- 1. Semiotics, Materiality and Typographic Practice -- 2. Visual and Literary Materiality in Modern Art -- 3. Experimental Typography as a Modern Art Practice. Marinetti: Materiality and Sensation: Mechanical Synaesthesia. Apollinaire: Figuring the Vernacular. Zdanevich: Inachievable Essentialism and Zaum Typography. Tzara: Advertising Language of Commodity Culture -- 4. Critical History: The Demise of Typographic Experiment
Dimensions
24 cm
Extent
viii, 298 pages
Isbn
9780226165011
Lccn
93039657
Media category
unmediated
Media MARC source
rdamedia
Media type code
n
Other physical details
illustrations
System control number
  • (OCoLC)29184703
  • (OCoLC)ocm29184703
Label
The visible word : experimental typography and modern art, 1909-1923, Johanna Drucker
Publication
Bibliography note
Includes bibliographical references (p. 273-287) and index
Carrier category
volume
Carrier category code
nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
txt
Content type MARC source
rdacontent
Contents
Introduction: Background Parameters, and Terminology -- 1. Semiotics, Materiality and Typographic Practice -- 2. Visual and Literary Materiality in Modern Art -- 3. Experimental Typography as a Modern Art Practice. Marinetti: Materiality and Sensation: Mechanical Synaesthesia. Apollinaire: Figuring the Vernacular. Zdanevich: Inachievable Essentialism and Zaum Typography. Tzara: Advertising Language of Commodity Culture -- 4. Critical History: The Demise of Typographic Experiment
Dimensions
24 cm
Extent
viii, 298 pages
Isbn
9780226165011
Lccn
93039657
Media category
unmediated
Media MARC source
rdamedia
Media type code
n
Other physical details
illustrations
System control number
  • (OCoLC)29184703
  • (OCoLC)ocm29184703

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