The Resource Total global strategy II : updated for the internet and service era, George S. Yip

Total global strategy II : updated for the internet and service era, George S. Yip

Label
Total global strategy II : updated for the internet and service era
Title
Total global strategy II
Title remainder
updated for the internet and service era
Statement of responsibility
George S. Yip
Title variation
  • Total global strategy 2
  • Total global strategy two
Creator
Subject
Language
eng
Summary
This text addresses the most challenging task faced by multinational companies - how to deal with globalisation and the resulting need for globally integrated strategies
Action
committed to retain for EAST
Cataloging source
DLC
http://library.link/vocab/creatorName
Yip, George S
Illustrations
illustrations
Index
index present
LC call number
HD62.4
LC item number
.Y565 2003
Literary form
non fiction
Nature of contents
bibliography
http://library.link/vocab/subjectName
  • International business enterprises
  • Strategic planning
  • Electronic commerce
  • Service industries
  • Internationale ondernemingen
  • Strategisch management
  • Entreprises multinationales
  • Planification stratégique
  • Commerce électronique
  • Services (Industrie)
  • Electronic commerce
  • International business enterprises
  • Service industries
  • Strategic planning
  • Strategisch management
  • Internationale ondernemingen
  • Marketingstrategie
  • Multinationales Unternehmen
Label
Total global strategy II : updated for the internet and service era, George S. Yip
Instantiates
Publication
Bibliography note
Includes bibliographical references and index
Carrier category
volume
Carrier category code
  • nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Dimensions
24 cm
Extent
xix, 299 pages
Isbn
9780131218772
Lccn
2001059343
Media category
unmediated
Media MARC source
rdamedia
Media type code
  • n
Other physical details
illustrations
System control number
  • (OCoLC)48662441
  • (OCoLC)ocm48662441
Label
Total global strategy II : updated for the internet and service era, George S. Yip
Publication
Bibliography note
Includes bibliographical references and index
Carrier category
volume
Carrier category code
  • nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Dimensions
24 cm
Extent
xix, 299 pages
Isbn
9780131218772
Lccn
2001059343
Media category
unmediated
Media MARC source
rdamedia
Media type code
  • n
Other physical details
illustrations
System control number
  • (OCoLC)48662441
  • (OCoLC)ocm48662441

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