The Resource Tourism promotion and power : creating images, creating identities, Nigel Morgan and Annette Pritchard

Tourism promotion and power : creating images, creating identities, Nigel Morgan and Annette Pritchard

Label
Tourism promotion and power : creating images, creating identities
Title
Tourism promotion and power
Title remainder
creating images, creating identities
Statement of responsibility
Nigel Morgan and Annette Pritchard
Creator
Contributor
Subject
Language
eng
Summary
Informed by modern marketing theory, this book offers a unique approach by taking a comprehensive, synthesised and integrated sociological and cultural approach to tourism marketing. It focuses on controversial issues of tourism imagery, highlighting issues such as gender, sexuality and race as key determinants of tourism power dimensions. Students of tourism will find this book a thought-provoking and conceptual evaluation of the subject. Practitioners will find value in the discussion of how the issues raised have been integrated throughout the case studies
Cataloging source
DLC
http://library.link/vocab/creatorName
Morgan, Nigel
Illustrations
illustrations
Index
index present
LC call number
G155.A1
LC item number
M633 1998
Literary form
non fiction
Nature of contents
bibliography
http://library.link/vocab/relatedWorkOrContributorName
Pritchard, Annette
http://library.link/vocab/subjectName
  • Tourism
  • Tourisme
  • Tourism
  • Toeristenindustrie
  • Marketing
  • Beeldvorming
  • Affiches touristiques
  • Tourisme
Label
Tourism promotion and power : creating images, creating identities, Nigel Morgan and Annette Pritchard
Instantiates
Publication
Bibliography note
Includes bibliographical references (p. [247]-260) and index
Carrier category
volume
Carrier category code
nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
txt
Content type MARC source
rdacontent
Contents
  • 4.
  • Culture and the image
  • pt. II.
  • The Image and Changing Markets.
  • 5.
  • Fragmenting identities, fragmenting power.
  • 6.
  • Power, image and markets.
  • 7.
  • Branding, identity and power
  • pt. I.
  • pt. III.
  • Changing Worlds, Changing Images?
  • 8.
  • The image, politics and power.
  • 9.
  • The gendered and sexualised image.
  • 10.
  • Images of 'them' and 'us'.
  • 11.
  • Changing ways of seeing the image
  • Into the Tourism Image.
  • 1.
  • Introduction.
  • 2.
  • Reading the image.
  • 3.
  • Creating and consuming the image.
Dimensions
26 cm
Extent
266 pages
Isbn
9780471983415
Lccn
98005757
Media category
unmediated
Media MARC source
rdamedia
Media type code
n
Other physical details
illustrations
System control number
  • (OCoLC)38504305
  • (OCoLC)ocm38504305
Label
Tourism promotion and power : creating images, creating identities, Nigel Morgan and Annette Pritchard
Publication
Bibliography note
Includes bibliographical references (p. [247]-260) and index
Carrier category
volume
Carrier category code
nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
txt
Content type MARC source
rdacontent
Contents
  • 4.
  • Culture and the image
  • pt. II.
  • The Image and Changing Markets.
  • 5.
  • Fragmenting identities, fragmenting power.
  • 6.
  • Power, image and markets.
  • 7.
  • Branding, identity and power
  • pt. I.
  • pt. III.
  • Changing Worlds, Changing Images?
  • 8.
  • The image, politics and power.
  • 9.
  • The gendered and sexualised image.
  • 10.
  • Images of 'them' and 'us'.
  • 11.
  • Changing ways of seeing the image
  • Into the Tourism Image.
  • 1.
  • Introduction.
  • 2.
  • Reading the image.
  • 3.
  • Creating and consuming the image.
Dimensions
26 cm
Extent
266 pages
Isbn
9780471983415
Lccn
98005757
Media category
unmediated
Media MARC source
rdamedia
Media type code
n
Other physical details
illustrations
System control number
  • (OCoLC)38504305
  • (OCoLC)ocm38504305

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