The Resource UX Optimization : Combining Behavioral UX and Usability Testing Data to Optimize Websites, by W. Craig Tomlin, (electronic resource)

UX Optimization : Combining Behavioral UX and Usability Testing Data to Optimize Websites, by W. Craig Tomlin, (electronic resource)

Label
UX Optimization : Combining Behavioral UX and Usability Testing Data to Optimize Websites
Title
UX Optimization
Title remainder
Combining Behavioral UX and Usability Testing Data to Optimize Websites
Statement of responsibility
by W. Craig Tomlin
Creator
Contributor
Author
Author
Provider
Subject
Language
eng
Summary
Combine two typically separate sources of data—behavioral quantitative data and usability testing qualitative data—into a powerful single tool that helps improve your organization’s website by increasing conversion and ROI. The combination of the what is happening data of website activity, coupled with the why it's happening data of usability testing, provides a complete 360-degree view into what is causing poor performance, where your website can be optimized, and how it can be improved. There are plenty of books focusing on big data and using data analytics to improve websites, or on utilizing usability testing and UX research methods for improvement. This is the first book that combines both subjects into a methodology you can use over and over again to improve any website. UX Optimization is ideal for anyone who wants to combine the power of quantitative data with the insights provided by qualitative data to improve website results. The book uses step-by-step instructions with photos, drawings, and supporting screenshots to show you how to: define personas, conduct behavioral UX data analysis, perform UX and usability testing evaluations, and combine behavioral UX and usability data to create a powerful set of optimization recommendations that can dramatically improve any website. What You’ll Learn: Understand personas: what they are and how to use them to analyze data Use quantitative research tools and techniques for analysis Know where to find UX behavioral data and when to use it Use qualitative research tools, techniques, and procedures Analyze qualitative data to find patterns of consistent task flow errors Combine qualitative and quantitative data for a 360-degree view Make recommendations for optimizations based on your findings Test optimization recommendations to ensure improvements are achieved
http://library.link/vocab/creatorName
Tomlin, W. Craig
http://bibfra.me/vocab/relation/httpidlocgovvocabularyrelatorsaut
xHxL6i4w-HA
Image bit depth
0
LC call number
QA76.9.B45
Literary form
non fiction
http://library.link/vocab/relatedWorkOrContributorName
SpringerLink
http://library.link/vocab/subjectName
  • Big data
  • Big Data
  • Big Data/Analytics
Label
UX Optimization : Combining Behavioral UX and Usability Testing Data to Optimize Websites, by W. Craig Tomlin, (electronic resource)
Instantiates
Publication
Antecedent source
mixed
Carrier category
online resource
Carrier category code
cr
Carrier MARC source
rdacarrier
Color
not applicable
Content category
text
Content type code
txt
Content type MARC source
rdacontent
Contents
Chapter 1: UX Optimization Overview -- Chapter 2: What’s a Persona? -- Chapter 3: Types of Personas -- Chapter 4: Why Personas Matter -- Chapter 5: How to Create a Persona -- Chapter 6: Behavioral UX Data -- Chapter 7: UX and Usability Testing Data -- Chapter 8: Putting It All Together: Behavioral UX Data Analysis and Recommendations -- Chapter 9: Putting It All Together: Usability Testing Data Analysis and Recommendations -- Chapter 10: Conclusion: The Big Picture.-
Dimensions
unknown
Extent
XIX, 198 p. 76 illus.
File format
multiple file formats
Form of item
electronic
Isbn
9781484238677
Level of compression
uncompressed
Media category
computer
Media MARC source
rdamedia
Media type code
c
Other control number
10.1007/978-1-4842-3867-7
Other physical details
online resource.
Quality assurance targets
absent
Reformatting quality
access
Specific material designation
remote
System control number
(DE-He213)978-1-4842-3867-7
Label
UX Optimization : Combining Behavioral UX and Usability Testing Data to Optimize Websites, by W. Craig Tomlin, (electronic resource)
Publication
Antecedent source
mixed
Carrier category
online resource
Carrier category code
cr
Carrier MARC source
rdacarrier
Color
not applicable
Content category
text
Content type code
txt
Content type MARC source
rdacontent
Contents
Chapter 1: UX Optimization Overview -- Chapter 2: What’s a Persona? -- Chapter 3: Types of Personas -- Chapter 4: Why Personas Matter -- Chapter 5: How to Create a Persona -- Chapter 6: Behavioral UX Data -- Chapter 7: UX and Usability Testing Data -- Chapter 8: Putting It All Together: Behavioral UX Data Analysis and Recommendations -- Chapter 9: Putting It All Together: Usability Testing Data Analysis and Recommendations -- Chapter 10: Conclusion: The Big Picture.-
Dimensions
unknown
Extent
XIX, 198 p. 76 illus.
File format
multiple file formats
Form of item
electronic
Isbn
9781484238677
Level of compression
uncompressed
Media category
computer
Media MARC source
rdamedia
Media type code
c
Other control number
10.1007/978-1-4842-3867-7
Other physical details
online resource.
Quality assurance targets
absent
Reformatting quality
access
Specific material designation
remote
System control number
(DE-He213)978-1-4842-3867-7

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