The Resource Understanding markets and strategy : how to exploit markets for sustainable business growth, Malcolm Morley

Understanding markets and strategy : how to exploit markets for sustainable business growth, Malcolm Morley

Label
Understanding markets and strategy : how to exploit markets for sustainable business growth
Title
Understanding markets and strategy
Title remainder
how to exploit markets for sustainable business growth
Statement of responsibility
Malcolm Morley
Creator
Author
Subject
Genre
Language
  • eng
  • eng
Summary
In order to expand your business in existing and into new and diverse markets, it is vital that strategies and plans can be developed with realistic prospects of success. Understanding Markets and Strategy explains the context, meaning and value of markets. It shows you how to analyze them, develop appropriate strategies and respond appropriately to changing competitive dynamics, ensuring that resources are used to create the greatest chances of success. Debunking myths around how markets are defined, it explores how to exploit the assets you currently possess and how to develop new assets for
Cataloging source
MiAaPQ
http://library.link/vocab/creatorName
Morley, Malcolm
Dewey number
658.8
Illustrations
illustrations
Index
index present
Language note
English
LC call number
HF5415
LC item number
.M6256 2014
Literary form
non fiction
Nature of contents
  • dictionaries
  • bibliography
http://library.link/vocab/subjectName
  • Marketing
  • Business planning
Label
Understanding markets and strategy : how to exploit markets for sustainable business growth, Malcolm Morley
Instantiates
Publication
Copyright
Note
Description based upon print version of record
Bibliography note
Includes bibliographical references and index
Carrier category
online resource
Carrier category code
cr
Content category
text
Content type code
txt
Contents
  • Cover; Title; Copyright; Contents; Acknowledgements; Introduction; 01 So, what is a market?; Introduction; Defining a market; Market definition; Knowledge in markets; What markets look like; Practitioner's tips; Practitioner's questions; 02 What makes markets attractive?; Introduction; Attractive versus attraction; Clarifying what constitutes attractiveness; Practitioner's tips; Practitioner's questions; 03 Where do markets exist?; Introduction; Markets and places; Virtual marketplaces; Managing multiple marketplaces; Practitioner's tips; Practitioner's questions
  • 04 Have to buy or discretionary buy?Introduction; Understanding have to buy and discretionary buy; Motivation to buy; Competition not substitutes; Practitioner's tips; Practitioner's questions; 05 Products and services; Introduction; The nature of products and services; Premium pricing; Products and services cocktail; Value creation; Practitioner's tips; Practitioner's questions; 06 Product and service benefits and price; Introduction; Ranking your products and services; Market research; Products, services and price; Practitioner's tips; Practitioner's questions; 07 Market segmentation
  • IntroductionSegmenting markets; Marketing and market segments; Have to have, like to have and the economy; Practitioner's tips; Practitioner's questions; 08 How to analyse markets; Introduction; Starting with the market; Variables in markets; Shared understanding; Practitioner's tips; Practitioner's questions; 09 How to develop market scenarios - demand; Introduction; Scenarios; Context is all; Keep it real; Practitioner question; Practitioner question; Practitioner question; Practitioner question; Practitioner question; Putting the elements together; Practitioner's tips
  • Practitioner's questions10 How to develop market scenarios - competition; Introduction; Market scenarios and what affects competition; Practitioner question; Practitioner question; Practitioner question; Practitioner question; Practitioner question; Practitioner's tips; Practitioner's questions; 11 Market scenarios - future strategic market issues; Introduction; The future scenario market matrix; Don't bet the company; Triggers of change; Practitioner's tips; Practitioner's questions; 12 Putting the company and its competitors in the context of the market; Introduction
  • Looking from the outside inWhose strength or weakness is it?; Convincing others of your SWOT; Knowing your competitors; Practitioner's tips; Practitioner's questions; 13 What is success?; Introduction; Getting the terms right; Success is more than market share; Success and stakeholders; Understanding 'acceptable'; Getting beyond market share; Practitioner's tips; Practitioner's questions; 14 What is strategy and why is the strategy process important?; Introduction; Defining 'strategy'; Understanding the strategy process; Flexing in the strategy process; Practitioner's tips
  • Practitioner's questions
Dimensions
unknown
Extent
1 online resource (274 p.)
Form of item
online
Isbn
9780749471538
Media category
computer
Media type code
c
Specific material designation
remote
System control number
  • (EBL)1745915
  • (OCoLC)884725954
  • (SSID)ssj0001262628
  • (PQKBManifestationID)11757967
  • (PQKBTitleCode)TC0001262628
  • (PQKBWorkID)11216314
  • (PQKB)11675366
  • (MiAaPQ)EBC1745915
  • (EXLCZ)992550000001332545
Label
Understanding markets and strategy : how to exploit markets for sustainable business growth, Malcolm Morley
Publication
Copyright
Note
Description based upon print version of record
Bibliography note
Includes bibliographical references and index
Carrier category
online resource
Carrier category code
cr
Content category
text
Content type code
txt
Contents
  • Cover; Title; Copyright; Contents; Acknowledgements; Introduction; 01 So, what is a market?; Introduction; Defining a market; Market definition; Knowledge in markets; What markets look like; Practitioner's tips; Practitioner's questions; 02 What makes markets attractive?; Introduction; Attractive versus attraction; Clarifying what constitutes attractiveness; Practitioner's tips; Practitioner's questions; 03 Where do markets exist?; Introduction; Markets and places; Virtual marketplaces; Managing multiple marketplaces; Practitioner's tips; Practitioner's questions
  • 04 Have to buy or discretionary buy?Introduction; Understanding have to buy and discretionary buy; Motivation to buy; Competition not substitutes; Practitioner's tips; Practitioner's questions; 05 Products and services; Introduction; The nature of products and services; Premium pricing; Products and services cocktail; Value creation; Practitioner's tips; Practitioner's questions; 06 Product and service benefits and price; Introduction; Ranking your products and services; Market research; Products, services and price; Practitioner's tips; Practitioner's questions; 07 Market segmentation
  • IntroductionSegmenting markets; Marketing and market segments; Have to have, like to have and the economy; Practitioner's tips; Practitioner's questions; 08 How to analyse markets; Introduction; Starting with the market; Variables in markets; Shared understanding; Practitioner's tips; Practitioner's questions; 09 How to develop market scenarios - demand; Introduction; Scenarios; Context is all; Keep it real; Practitioner question; Practitioner question; Practitioner question; Practitioner question; Practitioner question; Putting the elements together; Practitioner's tips
  • Practitioner's questions10 How to develop market scenarios - competition; Introduction; Market scenarios and what affects competition; Practitioner question; Practitioner question; Practitioner question; Practitioner question; Practitioner question; Practitioner's tips; Practitioner's questions; 11 Market scenarios - future strategic market issues; Introduction; The future scenario market matrix; Don't bet the company; Triggers of change; Practitioner's tips; Practitioner's questions; 12 Putting the company and its competitors in the context of the market; Introduction
  • Looking from the outside inWhose strength or weakness is it?; Convincing others of your SWOT; Knowing your competitors; Practitioner's tips; Practitioner's questions; 13 What is success?; Introduction; Getting the terms right; Success is more than market share; Success and stakeholders; Understanding 'acceptable'; Getting beyond market share; Practitioner's tips; Practitioner's questions; 14 What is strategy and why is the strategy process important?; Introduction; Defining 'strategy'; Understanding the strategy process; Flexing in the strategy process; Practitioner's tips
  • Practitioner's questions
Dimensions
unknown
Extent
1 online resource (274 p.)
Form of item
online
Isbn
9780749471538
Media category
computer
Media type code
c
Specific material designation
remote
System control number
  • (EBL)1745915
  • (OCoLC)884725954
  • (SSID)ssj0001262628
  • (PQKBManifestationID)11757967
  • (PQKBTitleCode)TC0001262628
  • (PQKBWorkID)11216314
  • (PQKB)11675366
  • (MiAaPQ)EBC1745915
  • (EXLCZ)992550000001332545

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