The Resource Unlocking the customer value chain : how decoupling drives consumer disruption, Thales S. Teixeira, with Greg Piechota

Unlocking the customer value chain : how decoupling drives consumer disruption, Thales S. Teixeira, with Greg Piechota

Label
Unlocking the customer value chain : how decoupling drives consumer disruption
Title
Unlocking the customer value chain
Title remainder
how decoupling drives consumer disruption
Statement of responsibility
Thales S. Teixeira, with Greg Piechota
Creator
Contributor
Author
Subject
Language
eng
Summary
"Based on six years of research, Harvard Business School professor Thales Teixeira shows how and why industries are disrupted, and what established companies can do to respond--as well as what potential startups must master if they hope to gain a competitive edge. As it turns out, there is a pattern to disruption in an industry, whether the disruptor is Uber, Airbnb, or a dozen other startups that have shaken up incumbents and threatened the status quo. For disruptors to pose a threat to an industry, they have to successfully break the link in choosing, purchasing, or consuming a product or service. Upstarts, Teixeira shows, do not attempt to compete with or overtake a reigning incumbent company entirely. Instead, they work to peel away a portion of the consumer decision-making process, the way Birchbox offered women a new way to sample new beauty products from a variety of cosmetics and fragrance companies, without having to go to the Revlon or Estee Lauder store. Zipcar doesn't attempt to compete head to head with GM but rather to offer people who need transportation an alternative way to get around, without owning a car themselves, or being responsible for fuel, maintenance, or insurance. In a penetrating narrative filled with case studies and stories, Teixeira shows us how startups successfully disrupt industries--and what industry leaders must do to avoid being disrupted and protect their domain"--
Assigning source
Provided by publisher
Cataloging source
DLC
http://library.link/vocab/creatorName
Teixeira, Thales S
Illustrations
illustrations
Index
index present
LC call number
HF5415.5
LC item number
.T459 2019
Literary form
non fiction
Nature of contents
bibliography
http://library.link/vocab/relatedWorkOrContributorName
Piechota, Greg.
http://library.link/vocab/subjectName
  • Customer relations
  • Consumer satisfaction
  • Marketing
  • BUSINESS & ECONOMICS / Management
  • BUSINESS & ECONOMICS / Entrepreneurship
  • BUSINESS & ECONOMICS / Leadership
  • Consumer satisfaction
  • Customer relations
  • Marketing
Label
Unlocking the customer value chain : how decoupling drives consumer disruption, Thales S. Teixeira, with Greg Piechota
Instantiates
Publication
Bibliography note
Includes bibliographical references and index
Carrier category
volume
Carrier category code
nc
Carrier MARC source
rdacarrier
Content category
  • text
  • still image
Content type code
  • txt
  • sti
Content type MARC source
  • rdacontent
  • rdacontent
Contents
Part 1. The new reality of markets -- Part 2. Responding to decoupling -- Part 3. Building disruptive businesses
Dimensions
25 cm
Edition
First edition.
Extent
336 pages
Isbn
9781524763084
Lccn
2018027655
Media category
unmediated
Media MARC source
rdamedia
Media type code
n
Other physical details
illustrations
System control number
  • (OCoLC)1050156426
  • (OCoLC)on1050156426
Label
Unlocking the customer value chain : how decoupling drives consumer disruption, Thales S. Teixeira, with Greg Piechota
Publication
Bibliography note
Includes bibliographical references and index
Carrier category
volume
Carrier category code
nc
Carrier MARC source
rdacarrier
Content category
  • text
  • still image
Content type code
  • txt
  • sti
Content type MARC source
  • rdacontent
  • rdacontent
Contents
Part 1. The new reality of markets -- Part 2. Responding to decoupling -- Part 3. Building disruptive businesses
Dimensions
25 cm
Edition
First edition.
Extent
336 pages
Isbn
9781524763084
Lccn
2018027655
Media category
unmediated
Media MARC source
rdamedia
Media type code
n
Other physical details
illustrations
System control number
  • (OCoLC)1050156426
  • (OCoLC)on1050156426

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