The Resource Value-Oriented Media Management : Decision Making Between Profit and Responsibility, edited by Klaus-Dieter Altmeppen, C. Ann Hollifield, Joost van Loon, (electronic resource)

Value-Oriented Media Management : Decision Making Between Profit and Responsibility, edited by Klaus-Dieter Altmeppen, C. Ann Hollifield, Joost van Loon, (electronic resource)

Label
Value-Oriented Media Management : Decision Making Between Profit and Responsibility
Title
Value-Oriented Media Management
Title remainder
Decision Making Between Profit and Responsibility
Statement of responsibility
edited by Klaus-Dieter Altmeppen, C. Ann Hollifield, Joost van Loon
Contributor
Editor
Provider
Subject
Language
eng
Summary
In the light of a rapidly changing media industry with new technologies, actors and advertising models, and the critical role of media in society, this volume highlights the meaning of different values in media companies and media managers’ decisions. It discusses how economic as well as societal values can be equally integrated in media management processes and how such values affect the internal as well as external environment of media companies. The contributions analyze various issues in media management, such as the relationship between quality and audience demand, the role of branding in building values, changes in the value chain, and the impact of deregulation. Further important topics include hypercompetition, mediatization, challenges for media managers and the meaning of corporate social responsibility.
Member of
Image bit depth
0
LC call number
HD28-70
Literary form
non fiction
http://library.link/vocab/relatedWorkOrContributorName
  • Altmeppen, Klaus-Dieter.
  • Hollifield, C. Ann.
  • Loon, Joost van
  • SpringerLink
Series statement
Media Business and Innovation
http://library.link/vocab/subjectName
  • Business
  • Industrial management
  • Business ethics
  • Ethics
  • Mass media
  • Communication
  • Social sciences in mass media
  • Sociology
  • Business and Management
  • Media Management
  • Communication Studies
  • Ethics
  • Business Ethics
  • Media Research
  • Media Sociology
Label
Value-Oriented Media Management : Decision Making Between Profit and Responsibility, edited by Klaus-Dieter Altmeppen, C. Ann Hollifield, Joost van Loon, (electronic resource)
Instantiates
Publication
Antecedent source
mixed
Carrier category
online resource
Carrier category code
  • cr
Carrier MARC source
rdacarrier
Color
not applicable
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Contents
Theories, Concepts and Findings in Value-Oriented Media Management -- Cultures and Organizations: Structures, Actions and Values in Media Companies -- Corporate Governance and Corporate Social Responsibility: The Role of Management and Leadership for Value Orientation and Implementation -- Trust, Branding, Digitalization: Value Drivers
Dimensions
unknown
Extent
VIII, 240 p. 20 illus., 6 illus. in color.
File format
multiple file formats
Form of item
electronic
Isbn
9783319510088
Level of compression
uncompressed
Media category
computer
Media MARC source
rdamedia
Media type code
  • c
Other control number
10.1007/978-3-319-51008-8
Other physical details
online resource.
Quality assurance targets
absent
Reformatting quality
access
Specific material designation
remote
System control number
(DE-He213)978-3-319-51008-8
Label
Value-Oriented Media Management : Decision Making Between Profit and Responsibility, edited by Klaus-Dieter Altmeppen, C. Ann Hollifield, Joost van Loon, (electronic resource)
Publication
Antecedent source
mixed
Carrier category
online resource
Carrier category code
  • cr
Carrier MARC source
rdacarrier
Color
not applicable
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Contents
Theories, Concepts and Findings in Value-Oriented Media Management -- Cultures and Organizations: Structures, Actions and Values in Media Companies -- Corporate Governance and Corporate Social Responsibility: The Role of Management and Leadership for Value Orientation and Implementation -- Trust, Branding, Digitalization: Value Drivers
Dimensions
unknown
Extent
VIII, 240 p. 20 illus., 6 illus. in color.
File format
multiple file formats
Form of item
electronic
Isbn
9783319510088
Level of compression
uncompressed
Media category
computer
Media MARC source
rdamedia
Media type code
  • c
Other control number
10.1007/978-3-319-51008-8
Other physical details
online resource.
Quality assurance targets
absent
Reformatting quality
access
Specific material designation
remote
System control number
(DE-He213)978-3-319-51008-8

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