The Resource Viral marketing and social networks, Maria Petrescu

Viral marketing and social networks, Maria Petrescu

Label
Viral marketing and social networks
Title
Viral marketing and social networks
Statement of responsibility
Maria Petrescu
Creator
Contributor
Author
Provider
Subject
Language
eng
Summary
Viral marketing is the key to marketing success in the 21st century, and advertising is one of the most important tools in the viral marketing toolkit. This book offers an in-depth look at viral marketing, beginning with a short overview of the history and evolution of the viral marketing term. As well as, differences between connected terms, such as marketing buzz, are explored. The book provides a viral marketing toolkit and explores the use of each tool in social media. Viral advertising, as a significant tool and source of viral message, is discussed in detail and examples of various companies' viral campaigns are described. The discussion also focuses on how and where businesses can post messages with viral objectives and which consumer segment is the focus of the initial targeting initiative. How to contend with negative viral campaigns is another topic of interest debated in the text. This book is intended for a broad audience, including students, and professors in business and communication schools as well as marketing practitioners. The purpose of the book is to clarify the viral marketing term and discuss the key points related to the successful creation and management of a viral marketing campaign
Member of
Cataloging source
MiAaPQ
http://library.link/vocab/creatorName
Petrescu, Maria
Index
index present
LC call number
HF5415.1265
LC item number
.P478 2014
Literary form
non fiction
Nature of contents
  • dictionaries
  • abstracts summaries
  • bibliography
http://library.link/vocab/relatedWorkOrContributorName
ProQuest Ebook Central
Series statement
Digital and social media marketing and advertising collection,
http://library.link/vocab/subjectName
  • Social networks
  • Viral marketing
Target audience
specialized
Label
Viral marketing and social networks, Maria Petrescu
Instantiates
Publication
Note
Part of: 2014 digital library
Bibliography note
Includes bibliographical references (pages 115-125) and index
Carrier category
online resource
Carrier MARC source
rdacarrier
Color
multicolored
Content category
text
Content type MARC source
rdacontent
Contents
1. Viral marketing -- 2. The social network -- 3. Viral marketing media -- 4. Viral marketing characteristics and tools -- 5. Viral advertising -- 6. Hybrid marketing -- 7. Releasing the virus -- 8. Results and evaluation -- 9. Negative viral campaigns -- 10. Conclusions -- References -- Index
Dimensions
unknown
Edition
First edition.
Extent
1 online resource (xii, 131 pages)
Form of item
online
Isbn
9781606498132
Media category
computer
Media MARC source
rdamedia
Sound
unknown sound
Specific material designation
remote
System control number
  • (MiAaPQ)EBC1684366
  • (Au-PeEL)EBL1684366
  • (CaPaEBR)ebr10873416
  • (CaONFJC)MIL825462
  • (OCoLC)881184335
Label
Viral marketing and social networks, Maria Petrescu
Publication
Note
Part of: 2014 digital library
Bibliography note
Includes bibliographical references (pages 115-125) and index
Carrier category
online resource
Carrier MARC source
rdacarrier
Color
multicolored
Content category
text
Content type MARC source
rdacontent
Contents
1. Viral marketing -- 2. The social network -- 3. Viral marketing media -- 4. Viral marketing characteristics and tools -- 5. Viral advertising -- 6. Hybrid marketing -- 7. Releasing the virus -- 8. Results and evaluation -- 9. Negative viral campaigns -- 10. Conclusions -- References -- Index
Dimensions
unknown
Edition
First edition.
Extent
1 online resource (xii, 131 pages)
Form of item
online
Isbn
9781606498132
Media category
computer
Media MARC source
rdamedia
Sound
unknown sound
Specific material designation
remote
System control number
  • (MiAaPQ)EBC1684366
  • (Au-PeEL)EBL1684366
  • (CaPaEBR)ebr10873416
  • (CaONFJC)MIL825462
  • (OCoLC)881184335

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