The Resource Visual design in action: : principles, purposes

Visual design in action: : principles, purposes

Label
Visual design in action: : principles, purposes
Title
Visual design in action:
Title remainder
principles, purposes
Creator
Subject
Language
eng
Action
committed to retain for EAST
Cataloging source
DLC
http://library.link/vocab/creatorName
Sutnar, Ladislav
Index
no index present
LC call number
NC997
LC item number
.S85
Literary form
non fiction
http://library.link/vocab/subjectName
  • Commercial art
  • Design
  • Commercial art
  • Design
Label
Visual design in action: : principles, purposes
Link
http://hdl.handle.net/2027/mdp.39015014096732
Instantiates
Publication
Carrier category
volume
Carrier category code
  • nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Contents
The new typography's expanding future -- Principles of contemporary information design -- New needs demand new means -- Rejection of the traditional as well as "modernistic" -- Background of contemporary design -- Principles of contemporary information design -- The new typography in the USA -- Future advances in graphic design -- Principles and attributes -- What is visual interest? -- What is visual simplicity? -- What is visual continuity? -- US information design process -- Strength in visual unity: the new concept of the coroporate image -- Slogan-symbols -- Consumer advertising: factual presentations with emotional appeal -- Business paper advertising: hard-hitting ads with simple design elements -- Direct mail: many new design opportunities -- Industrial catalogs: the visual unit design -- Industrial catalogs: the cover designs -- Industrial information system design -- Cataloging for a chain department store -- Public relations: the need for new design -- The need for new technical publications design -- Trade shows: another force of visual selling -- Store display: another force of visual selling -- Point-of-sale design for prestige -- Design for education: toys for children -- Magazine design: new techniques of visualization -- Pictorial books: design for articulation -- Numbers, alphabets and architecture -- Sign and symbol designs: for building exteriors -- Visual direction and identification systems: in building interiors -- Information design: United Nations
Dimensions
32 cm
Extent
1 volume (unpaged)
Lccn
61009378
Media category
unmediated
Media MARC source
rdamedia
Media type code
  • n
Other physical details
illustrations (some color)
System control number
  • (OCoLC)02938713
  • (OCoLC)ocm02938713
Label
Visual design in action: : principles, purposes
Link
http://hdl.handle.net/2027/mdp.39015014096732
Publication
Carrier category
volume
Carrier category code
  • nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Contents
The new typography's expanding future -- Principles of contemporary information design -- New needs demand new means -- Rejection of the traditional as well as "modernistic" -- Background of contemporary design -- Principles of contemporary information design -- The new typography in the USA -- Future advances in graphic design -- Principles and attributes -- What is visual interest? -- What is visual simplicity? -- What is visual continuity? -- US information design process -- Strength in visual unity: the new concept of the coroporate image -- Slogan-symbols -- Consumer advertising: factual presentations with emotional appeal -- Business paper advertising: hard-hitting ads with simple design elements -- Direct mail: many new design opportunities -- Industrial catalogs: the visual unit design -- Industrial catalogs: the cover designs -- Industrial information system design -- Cataloging for a chain department store -- Public relations: the need for new design -- The need for new technical publications design -- Trade shows: another force of visual selling -- Store display: another force of visual selling -- Point-of-sale design for prestige -- Design for education: toys for children -- Magazine design: new techniques of visualization -- Pictorial books: design for articulation -- Numbers, alphabets and architecture -- Sign and symbol designs: for building exteriors -- Visual direction and identification systems: in building interiors -- Information design: United Nations
Dimensions
32 cm
Extent
1 volume (unpaged)
Lccn
61009378
Media category
unmediated
Media MARC source
rdamedia
Media type code
  • n
Other physical details
illustrations (some color)
System control number
  • (OCoLC)02938713
  • (OCoLC)ocm02938713

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