The Resource Way Too Cool : Selling Out Race and Ethics, Shannon Winnubst

Way Too Cool : Selling Out Race and Ethics, Shannon Winnubst

Label
Way Too Cool : Selling Out Race and Ethics
Title
Way Too Cool
Title remainder
Selling Out Race and Ethics
Statement of responsibility
Shannon Winnubst
Creator
Contributor
Author
Provider
Subject
Language
  • eng
  • eng
Summary
Life, liberty, and the pursuit of cool have informed the American ethos since at least the 1970s. Whether we strive for it in politics or fashion, cool is big business for those who can sell it across a range of markets and media. Yet the concept wasn't always a popular commodity. Cool began as a potent aesthetic of post-World War II black culture, embodying a very specific, highly charged method of resistance to white supremacy and the globalized exploitation of capital.Way Too Cool follows the hollowing-out of "coolness" in modern American culture and its reflection of a larger evasion of race, racism, and ethics now common in neoliberal society. It revisits such watershed events as the 1960s Civil Rights Movement, second-wave feminism, the emergence of identity politics, 1980s multiculturalism, 1990s rhetorics of diversity and colorblindness, 9/11, and Hurricane Katrina, as well as the contemporaneous developments of rising mass incarceration and legalized same-sex marriage, to pair the perversion of cool with the slow erasure of racial and ethical issues from our social consciousness, which effectively quashes our desire to act ethically and resist abuses of power. The cooler we become, the more indifferent we grow to the question of values, particularly inquiry that spurs protest and conflict. This book sounds an alarm for those who care about preserving our ties to an American tradition of resistance
Biographical or historical data
Shannon Winnubst is associate professor of women's, gender, and sexuality studies at the Ohio State University. Trained in continental philosophy, she specializes in queer theory, race theory, feminist theory, and psychoanalysis. She is the author of Queering Freedom and editor of Reading Bataille Now.
Cataloging source
IN-ChSCO
http://library.link/vocab/creatorName
Winnubst, Shannon
Government publication
other
LC call number
  • HF5813.U6
  • HF5813.U6
LC item number
  • W55 2015
  • W55 2015
Nature of contents
dictionaries
http://library.link/vocab/relatedWorkOrContributorName
De Gruyter
http://library.link/vocab/subjectName
  • Advertising
  • Commodification
  • Minorities in advertising
  • Neoliberalism
  • United States
  • Ethics
  • Philosophy
  • Sozialwissenschaften, Soziologie, Anthropologie
Target audience
specialized
Label
Way Too Cool : Selling Out Race and Ethics, Shannon Winnubst
Instantiates
Publication
Copyright
Carrier category
online resource
Carrier category code
cr
Carrier MARC source
rdacarrier
Content category
text
Content type code
txt
Content type MARC source
rdacontent
Contents
  • 5. Reading Race as the Real: The Securities and Punishments of Neoliberal Cool
  • 6. Stop Making Sense: The Aporia of Race and Ethics
  • Notes
  • Bibliography
  • Index
  • Frontmatter
  • Contents
  • Acknowledgments
  • Introduction: A Very Uncool Book
  • 1. Excavating Categories: Foucault’s Birth of Biopolitics
  • 2. Rethinking Difference: The Limits of Interpellation
  • 3. From Instant Karma to Instant Wealth: The Fantasies and Cathexes of These Neoliberal Times
  • 4. “How Cool Is That?”: Gender and the Neoliberal Imaginary
Dimensions
unknown
Extent
1 online resource(256 p.)
Form of item
online
Isbn
9780231539883
Media category
computer
Media MARC source
rdamedia
Media type code
c
Other control number
10.7312/winn17294
Other physical details
illustrations.
Reformatting quality
not applicable
Specific material designation
remote
System control number
  • (DE-B1597)458555
  • (OCoLC)984686743
  • (DE-B1597)9780231539883
Label
Way Too Cool : Selling Out Race and Ethics, Shannon Winnubst
Publication
Copyright
Carrier category
online resource
Carrier category code
cr
Carrier MARC source
rdacarrier
Content category
text
Content type code
txt
Content type MARC source
rdacontent
Contents
  • 5. Reading Race as the Real: The Securities and Punishments of Neoliberal Cool
  • 6. Stop Making Sense: The Aporia of Race and Ethics
  • Notes
  • Bibliography
  • Index
  • Frontmatter
  • Contents
  • Acknowledgments
  • Introduction: A Very Uncool Book
  • 1. Excavating Categories: Foucault’s Birth of Biopolitics
  • 2. Rethinking Difference: The Limits of Interpellation
  • 3. From Instant Karma to Instant Wealth: The Fantasies and Cathexes of These Neoliberal Times
  • 4. “How Cool Is That?”: Gender and the Neoliberal Imaginary
Dimensions
unknown
Extent
1 online resource(256 p.)
Form of item
online
Isbn
9780231539883
Media category
computer
Media MARC source
rdamedia
Media type code
c
Other control number
10.7312/winn17294
Other physical details
illustrations.
Reformatting quality
not applicable
Specific material designation
remote
System control number
  • (DE-B1597)458555
  • (OCoLC)984686743
  • (DE-B1597)9780231539883

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