The Resource When ads work : new proof that advertising triggers sales, John Philip Jones

When ads work : new proof that advertising triggers sales, John Philip Jones

Label
When ads work : new proof that advertising triggers sales
Title
When ads work
Title remainder
new proof that advertising triggers sales
Statement of responsibility
John Philip Jones
Creator
Subject
Genre
Language
eng
Cataloging source
DLC
http://library.link/vocab/creatorName
Jones, John Philip
Illustrations
illustrations
Index
index present
LC call number
HF5823
LC item number
.J719 1995
Literary form
non fiction
Nature of contents
bibliography
http://library.link/vocab/subjectName
  • Advertising
  • Sales promotion
  • Publicité
  • Ventes
  • Advertising
  • Sales promotion
  • Advertenties
  • Verkooptechnieken
Label
When ads work : new proof that advertising triggers sales, John Philip Jones
Instantiates
Publication
Note
Includes bibliographical references (p. 223-231) and index
Bibliography note
Includes bibliographical references (pages 223-231) and index
Carrier category
volume
Carrier category code
nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
txt
Content type MARC source
rdacontent
Contents
pt. 1. Five Discoveries. 1. The Single-Source Breakthrough. 2. Short-Term Advertising Strength. 3. Does Advertising Work? 4. One Shot of Advertising Adrenaline. 5. Advertising Versus Promotions -- or Advertising Plus Promotions. 6. The Relation Between the Short and Long Term. 7. An Interlude -- Successful Advertising Campaigns -- pt. 2. Evidence for Part 1 -- Seventy-Eight Brands Dissected. 8. Advertising that Works: The Alpha One Brands. 9. Advertising that Stops Working: The Alpha Two Brands. 10. Advertising that Works in Some Cases: The Beta Brands. 11. Advertising that Does Not Work: The Gamma Brands. 12. Penetration and Purchase Frequency. 13. From Insight to Action -- Appendix A. Stability. . . and Volatility -- Appendix B. The History of Single-Source Research -- The First Steps -- Appendix C. The History of Single-Source Research -- Chasing Hares -- Appendix D. The Logic of the STAS Measure -- Appendix E. The Calculation of Advertising Intensity
Dimensions
24 cm
Extent
xvi, 240 pages
Isbn
9780029166628
Lccn
94024948
Media category
unmediated
Media MARC source
rdamedia
Media type code
n
Other physical details
illustrations
System control number
  • (OCoLC)31436184
  • (OCoLC)ocm31436184
Label
When ads work : new proof that advertising triggers sales, John Philip Jones
Publication
Note
Includes bibliographical references (p. 223-231) and index
Bibliography note
Includes bibliographical references (pages 223-231) and index
Carrier category
volume
Carrier category code
nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
txt
Content type MARC source
rdacontent
Contents
pt. 1. Five Discoveries. 1. The Single-Source Breakthrough. 2. Short-Term Advertising Strength. 3. Does Advertising Work? 4. One Shot of Advertising Adrenaline. 5. Advertising Versus Promotions -- or Advertising Plus Promotions. 6. The Relation Between the Short and Long Term. 7. An Interlude -- Successful Advertising Campaigns -- pt. 2. Evidence for Part 1 -- Seventy-Eight Brands Dissected. 8. Advertising that Works: The Alpha One Brands. 9. Advertising that Stops Working: The Alpha Two Brands. 10. Advertising that Works in Some Cases: The Beta Brands. 11. Advertising that Does Not Work: The Gamma Brands. 12. Penetration and Purchase Frequency. 13. From Insight to Action -- Appendix A. Stability. . . and Volatility -- Appendix B. The History of Single-Source Research -- The First Steps -- Appendix C. The History of Single-Source Research -- Chasing Hares -- Appendix D. The Logic of the STAS Measure -- Appendix E. The Calculation of Advertising Intensity
Dimensions
24 cm
Extent
xvi, 240 pages
Isbn
9780029166628
Lccn
94024948
Media category
unmediated
Media MARC source
rdamedia
Media type code
n
Other physical details
illustrations
System control number
  • (OCoLC)31436184
  • (OCoLC)ocm31436184

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