The Resource Winning the reputation game : Creating stakeholder value and competitive advantage, Grahame R. Dowling

Winning the reputation game : Creating stakeholder value and competitive advantage, Grahame R. Dowling

Label
Winning the reputation game : Creating stakeholder value and competitive advantage
Title
Winning the reputation game
Title remainder
Creating stakeholder value and competitive advantage
Statement of responsibility
Grahame R. Dowling
Creator
Contributor
Author
Provider
Subject
Language
eng
Summary
Core strategies for creating a corporate reputation that will provide a competitive advantage in the marketplace: a back-to-basics approach
Cataloging source
N$T
http://library.link/vocab/creatorName
Dowling, Grahame R.
Illustrations
illustrations
Index
index present
LC call number
HD59.2
LC item number
.D696 2016eb
Literary form
non fiction
Nature of contents
  • dictionaries
  • bibliography
http://library.link/vocab/relatedWorkOrContributorName
JSTOR
http://library.link/vocab/subjectName
  • Corporate image
  • Social responsibility of business
  • Organizational effectiveness
  • Corporate image
  • Organizational effectiveness
  • Social responsibility of business
  • BUSINESS & ECONOMICS / Advertising & Promotion
  • BUSINESS & ECONOMICS / Business Ethics
Label
Winning the reputation game : Creating stakeholder value and competitive advantage, Grahame R. Dowling
Instantiates
Publication
Copyright
Note
Subtitle on dust jacket cover: Creating stakeholder value and competitive advantage
Antecedent source
unknown
Bibliography note
Includes bibliographical references and index
Carrier category
online resource
Carrier category code
cr
Carrier MARC source
rdacarrier
Color
multicolored
Content category
text
Content type code
txt
Content type MARC source
rdacontent
Contents
Preface -- The value of a winning corporate reputation -- Corporate reputation as a strategic game -- How corporate reputations form & work -- Strategy-led corporate reputations -- Creating a winning reputation : being simply better -- Creating a winning reputation -- corporate storytelling -- Managing corporate reputations -- Keeping score -- Keeping out of trouble -- Distracting reputation myths -- Frequently asked questions -- Epilogue -- Appendix -- Notes -- Index
Dimensions
unknown
Extent
1 online resource (xi, 261 pages)
File format
unknown
Form of item
online
Isbn
9780262335072
Level of compression
unknown
Media category
computer
Media MARC source
rdamedia
Media type code
c
Other physical details
illustrations.
Quality assurance targets
not applicable
Reformatting quality
unknown
Sound
unknown sound
Specific material designation
remote
Stock number
22573/ctt1c38xtq
System control number
  • (OCoLC)949930783
  • (OCoLC)ocn949930783
Label
Winning the reputation game : Creating stakeholder value and competitive advantage, Grahame R. Dowling
Publication
Copyright
Note
Subtitle on dust jacket cover: Creating stakeholder value and competitive advantage
Antecedent source
unknown
Bibliography note
Includes bibliographical references and index
Carrier category
online resource
Carrier category code
cr
Carrier MARC source
rdacarrier
Color
multicolored
Content category
text
Content type code
txt
Content type MARC source
rdacontent
Contents
Preface -- The value of a winning corporate reputation -- Corporate reputation as a strategic game -- How corporate reputations form & work -- Strategy-led corporate reputations -- Creating a winning reputation : being simply better -- Creating a winning reputation -- corporate storytelling -- Managing corporate reputations -- Keeping score -- Keeping out of trouble -- Distracting reputation myths -- Frequently asked questions -- Epilogue -- Appendix -- Notes -- Index
Dimensions
unknown
Extent
1 online resource (xi, 261 pages)
File format
unknown
Form of item
online
Isbn
9780262335072
Level of compression
unknown
Media category
computer
Media MARC source
rdamedia
Media type code
c
Other physical details
illustrations.
Quality assurance targets
not applicable
Reformatting quality
unknown
Sound
unknown sound
Specific material designation
remote
Stock number
22573/ctt1c38xtq
System control number
  • (OCoLC)949930783
  • (OCoLC)ocn949930783

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