The Resource Winning the story wars : why those who tell--and live--the best stories will rule the future, Jonah Sachs

Winning the story wars : why those who tell--and live--the best stories will rule the future, Jonah Sachs

Label
Winning the story wars : why those who tell--and live--the best stories will rule the future
Title
Winning the story wars
Title remainder
why those who tell--and live--the best stories will rule the future
Statement of responsibility
Jonah Sachs
Creator
Subject
Language
eng
Summary
"The story wars are all around us. They are the struggle to be heard in a world of media noise and clamor. Today, most brand messages and mass appeals for causes are drowned out before they even reach us. But a few consistently break through the din, using the only tool that has ever moved minds and changed behavior -- great stories. With insights from mythology, advertising history, evolutionary biology, and psychology, viral storyteller and advertising expert Jonah Sachs takes readers into a fascinating world of seemingly insurmountable challenges and enormous opportunity. You'll discover how: Social media tools are driving a return to the oral tradition, in which stories that matter rise above the fray ; Marketers have become today's mythmakers, providing society with explanation, meaning, and ritual ; Memorable stories based on timeless themes build legions of eager evangelists ; Marketers and audiences can work together to create deeper meaning and stronger partnerships in building a better world ; Brands like Old Spice, The Story of Stuff, Nike, the Tea Party, and Occupy Wall Street created and sustained massive viral buzz."--Publisher
Cataloging source
DLC
http://library.link/vocab/creatorName
Sachs, Jonah
Illustrations
illustrations
Index
index present
LC call number
HF5415
LC item number
.S223 2012
Literary form
non fiction
Nature of contents
bibliography
NLM call number
HF 5415
NLM item number
S121w 2012
http://library.link/vocab/subjectName
  • Marketing
  • Storytelling
  • Consumers
  • Social media
  • Marketing
  • Personal Narratives as Topic
  • Advertising as Topic
  • Social Media
  • Narration
  • Anecdotes as Topic
  • Société de l'information
  • Marketing
  • Communication
  • Internet
  • Technologies de l'information et de la communication
  • Politique de l'entreprise
  • Aspects sociaux
  • Aspects psychologiques
  • Consumers
  • Marketing
  • Social media
  • Storytelling
  • Marketing
  • Werbepsychologie
  • Markenimage
  • Unternehmen
  • Kommunikation
  • Soziale Software
  • Werbesprache
Label
Winning the story wars : why those who tell--and live--the best stories will rule the future, Jonah Sachs
Instantiates
Publication
Bibliography note
Includes bibliographical references (p. 241-249) and index
Carrier category
volume
Carrier category code
nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
txt
Content type MARC source
rdacontent
Contents
Part one. The broken world of storytelling. The story wars are all around us -- The five deadly sins -- The myth gap -- Marketing's dark art -- Part two. Shaping the future. Interlude: a creation myth for marketers -- Tell the truth, part I: the art of empowerment marketing -- Basic training: identifying your values -- Tell the truth, part II: the hero's journey -- Basic training: designing your core story elements -- Be interesting: freaks, cheats, and familiars -- Basic training: generating your stories -- Live the truth
Dimensions
25 cm
Extent
viii, 264 pages
Isbn
9781422143568
Isbn Type
(hardback : alk. paper)
Lccn
2011053284
Media category
unmediated
Media MARC source
rdamedia
Media type code
n
Other physical details
illustrations
System control number
  • (OCoLC)744289992
  • (OCoLC)ocn744289992
Label
Winning the story wars : why those who tell--and live--the best stories will rule the future, Jonah Sachs
Publication
Bibliography note
Includes bibliographical references (p. 241-249) and index
Carrier category
volume
Carrier category code
nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
txt
Content type MARC source
rdacontent
Contents
Part one. The broken world of storytelling. The story wars are all around us -- The five deadly sins -- The myth gap -- Marketing's dark art -- Part two. Shaping the future. Interlude: a creation myth for marketers -- Tell the truth, part I: the art of empowerment marketing -- Basic training: identifying your values -- Tell the truth, part II: the hero's journey -- Basic training: designing your core story elements -- Be interesting: freaks, cheats, and familiars -- Basic training: generating your stories -- Live the truth
Dimensions
25 cm
Extent
viii, 264 pages
Isbn
9781422143568
Isbn Type
(hardback : alk. paper)
Lccn
2011053284
Media category
unmediated
Media MARC source
rdamedia
Media type code
n
Other physical details
illustrations
System control number
  • (OCoLC)744289992
  • (OCoLC)ocn744289992

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