The Resource Wizard! : Harry Potter's brand magic, (electronic resource)

Wizard! : Harry Potter's brand magic, (electronic resource)

Label
Wizard! : Harry Potter's brand magic
Title
Wizard!
Title remainder
Harry Potter's brand magic
Creator
Subject
Genre
Language
  • eng
  • eng
Summary
Harry Potter may not be the biggest brand in the world, or the most venerable, but his story is one of the most dramatic. This book tells the story of the Harry Potter brand and how it has taken the entertainment world by storm
Cataloging source
AU-PeEL
http://library.link/vocab/creatorName
Brown, Stephen
Dewey number
  • 338.761823
  • 658.827
Language note
English
LC call number
HF5415.17
Nature of contents
dictionaries
http://library.link/vocab/subjectName
  • Book industries and trade
  • Booksellers and bookselling
  • Brand name products
  • Character merchandising
  • Internet marketing
  • Potter, Harry (Fictitious character)
  • Marketing & Sales
  • Commerce
  • Business & Economics
Label
Wizard! : Harry Potter's brand magic, (electronic resource)
Instantiates
Publication
Note
Description based upon print version of record
Carrier category
online resource
Carrier category code
  • cr
Content category
text
Content type code
  • txt
Contents
Preliminaries; Contents; Preface; 1 The Introductory Story; 2 The Stories Story; 3 The Author Story; 4 The Books Story; 5 The Cinema Story; 6 The Secrets Story; 7 The Spin-offs Story; 8 The Critics Story; 9 The Consumers Story; 10 The Brands Story; 11 The Concluding Story; The Endnotes Story
Dimensions
unknown
Extent
1 online resource (192 p.)
Form of item
electronic
Isbn
9780462093598
Media category
computer
Media type code
  • c
Specific material designation
remote
System control number
  • (EBL)275566
  • (OCoLC)476021047
  • (SSID)ssj0000272968
  • (PQKBManifestationID)12051140
  • (PQKBTitleCode)TC0000272968
  • (PQKBWorkID)10309724
  • (PQKB)11566932
  • (EXLCZ)991000000000477056
Label
Wizard! : Harry Potter's brand magic, (electronic resource)
Publication
Note
Description based upon print version of record
Carrier category
online resource
Carrier category code
  • cr
Content category
text
Content type code
  • txt
Contents
Preliminaries; Contents; Preface; 1 The Introductory Story; 2 The Stories Story; 3 The Author Story; 4 The Books Story; 5 The Cinema Story; 6 The Secrets Story; 7 The Spin-offs Story; 8 The Critics Story; 9 The Consumers Story; 10 The Brands Story; 11 The Concluding Story; The Endnotes Story
Dimensions
unknown
Extent
1 online resource (192 p.)
Form of item
electronic
Isbn
9780462093598
Media category
computer
Media type code
  • c
Specific material designation
remote
System control number
  • (EBL)275566
  • (OCoLC)476021047
  • (SSID)ssj0000272968
  • (PQKBManifestationID)12051140
  • (PQKBTitleCode)TC0000272968
  • (PQKBWorkID)10309724
  • (PQKB)11566932
  • (EXLCZ)991000000000477056

Library Locations

  • African Studies LibraryBorrow it
    771 Commonwealth Avenue, 6th Floor, Boston, MA, 02215, US
    42.350723 -71.108227
  • Alumni Medical LibraryBorrow it
    72 East Concord Street, Boston, MA, 02118, US
    42.336388 -71.072393
  • Astronomy LibraryBorrow it
    725 Commonwealth Avenue, 6th Floor, Boston, MA, 02445, US
    42.350259 -71.105717
  • Fineman and Pappas Law LibrariesBorrow it
    765 Commonwealth Avenue, Boston, MA, 02215, US
    42.350979 -71.107023
  • Frederick S. Pardee Management LibraryBorrow it
    595 Commonwealth Avenue, Boston, MA, 02215, US
    42.349626 -71.099547
  • Howard Gotlieb Archival Research CenterBorrow it
    771 Commonwealth Avenue, 5th Floor, Boston, MA, 02215, US
    42.350723 -71.108227
  • Mugar Memorial LibraryBorrow it
    771 Commonwealth Avenue, Boston, MA, 02215, US
    42.350723 -71.108227
  • Music LibraryBorrow it
    771 Commonwealth Avenue, 2nd Floor, Boston, MA, 02215, US
    42.350723 -71.108227
  • Pikering Educational Resources LibraryBorrow it
    2 Silber Way, Boston, MA, 02215, US
    42.349804 -71.101425
  • School of Theology LibraryBorrow it
    745 Commonwealth Avenue, 2nd Floor, Boston, MA, 02215, US
    42.350494 -71.107235
  • Science & Engineering LibraryBorrow it
    38 Cummington Mall, Boston, MA, 02215, US
    42.348472 -71.102257
  • Stone Science LibraryBorrow it
    675 Commonwealth Avenue, Boston, MA, 02445, US
    42.350103 -71.103784
Processing Feedback ...