The Resource World Wide Web marketing : integrating the Web into your marketing strategy, Jim Sterne

World Wide Web marketing : integrating the Web into your marketing strategy, Jim Sterne

Label
World Wide Web marketing : integrating the Web into your marketing strategy
Title
World Wide Web marketing
Title remainder
integrating the Web into your marketing strategy
Statement of responsibility
Jim Sterne
Creator
Subject
Language
eng
Summary
Explains how the World Wide Web can be used to develop customer relations, and shows how to create and publicize effective Web sites
Cataloging source
DLC
http://library.link/vocab/creatorDate
1955-
http://library.link/vocab/creatorName
Sterne, Jim
Illustrations
illustrations
Index
index present
LC call number
HF5415.1265
LC item number
.S742 1999
Literary form
non fiction
http://library.link/vocab/subjectName
  • Internet marketing
  • World Wide Web
  • Internet
  • Marketing
  • Marketing sur Internet
  • Web
  • Internet
  • Internet
  • Internet marketing
  • World Wide Web
  • Marketing
  • World wide web
Label
World Wide Web marketing : integrating the Web into your marketing strategy, Jim Sterne
Instantiates
Publication
Note
  • "Wiley computer publishing."
  • Includes index
Carrier category
volume
Carrier category code
nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
txt
Content type MARC source
rdacontent
Contents
  • What Do Customers Want?
  • Who Comes to Your Site?
  • Figuring Out What Customers Want
  • How Innovative Can You Be?
  • What Your Budget Allows
  • What Your Management Wants
  • Customer Service First
  • Customers Are Where the Money Is
  • Your Best Marketing Is Great Customer Service
  • Using E-Mail for Customer Service
  • Using the World Wide Web for Marketing--What Are You Trying to Accomplish?
  • Basic Training
  • Let's Be Careful Out There
  • Protect Yourself
  • Doing It Right
  • Using the World Wide Web for Customer Service
  • The Frequently Asked Questions Solution
  • The Special Question Opportunity
  • The Right Customer Service Information
  • Being Held Up to Ridicule
  • Web Ridicule as a Business
  • The Leading-Edge Image
  • Live and in Person
  • The Life-Time Value of a Customer
  • Measuring LTV
  • The Real Bottom Line
  • The Usable Web--Be Kind to Your Users
  • Your Web Site Is Not a Brochure
  • Trash the Splash
  • Trash the Flash Splash
  • Starting in the Middle
  • Large Graphics
  • Prospect Qualification
  • Multimedia Must Add Value
  • Navigation in All Things
  • The Basics of Navigation
  • Nonstandards
  • Search as Navigation Tools
  • Don't Lose Them to Another Site
  • Controlling the Action
  • The Home Page
  • Learning from the Past
  • Stepping into the Future
  • Product Sales
  • Watch Your Language
  • Just Make It as Easy as Possible
  • Multiple Screen Sizes
  • Think Like a Customer
  • Customer Service
  • Customer Interaction and Feedback
  • Internal Communications
  • Web Site Traffic as Its Own Reward
Dimensions
24 cm
Edition
2nd ed.
Extent
xxiii, 392 pages
Isbn
9780471315612
Lccn
98030145
Media category
unmediated
Media MARC source
rdamedia
Media type code
n
Other physical details
illustrations
System control number
  • (OCoLC)39443283
  • (OCoLC)ocm39443283
Label
World Wide Web marketing : integrating the Web into your marketing strategy, Jim Sterne
Publication
Note
  • "Wiley computer publishing."
  • Includes index
Carrier category
volume
Carrier category code
nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
txt
Content type MARC source
rdacontent
Contents
  • What Do Customers Want?
  • Who Comes to Your Site?
  • Figuring Out What Customers Want
  • How Innovative Can You Be?
  • What Your Budget Allows
  • What Your Management Wants
  • Customer Service First
  • Customers Are Where the Money Is
  • Your Best Marketing Is Great Customer Service
  • Using E-Mail for Customer Service
  • Using the World Wide Web for Marketing--What Are You Trying to Accomplish?
  • Basic Training
  • Let's Be Careful Out There
  • Protect Yourself
  • Doing It Right
  • Using the World Wide Web for Customer Service
  • The Frequently Asked Questions Solution
  • The Special Question Opportunity
  • The Right Customer Service Information
  • Being Held Up to Ridicule
  • Web Ridicule as a Business
  • The Leading-Edge Image
  • Live and in Person
  • The Life-Time Value of a Customer
  • Measuring LTV
  • The Real Bottom Line
  • The Usable Web--Be Kind to Your Users
  • Your Web Site Is Not a Brochure
  • Trash the Splash
  • Trash the Flash Splash
  • Starting in the Middle
  • Large Graphics
  • Prospect Qualification
  • Multimedia Must Add Value
  • Navigation in All Things
  • The Basics of Navigation
  • Nonstandards
  • Search as Navigation Tools
  • Don't Lose Them to Another Site
  • Controlling the Action
  • The Home Page
  • Learning from the Past
  • Stepping into the Future
  • Product Sales
  • Watch Your Language
  • Just Make It as Easy as Possible
  • Multiple Screen Sizes
  • Think Like a Customer
  • Customer Service
  • Customer Interaction and Feedback
  • Internal Communications
  • Web Site Traffic as Its Own Reward
Dimensions
24 cm
Edition
2nd ed.
Extent
xxiii, 392 pages
Isbn
9780471315612
Lccn
98030145
Media category
unmediated
Media MARC source
rdamedia
Media type code
n
Other physical details
illustrations
System control number
  • (OCoLC)39443283
  • (OCoLC)ocm39443283

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