Marketing
Resource Information
The concept Marketing represents the subject, aboutness, idea or notion of resources found in Boston University Libraries.
The Resource
Marketing
Resource Information
The concept Marketing represents the subject, aboutness, idea or notion of resources found in Boston University Libraries.
- Label
- Marketing
- Authority link
-
- (uri) http://id.worldcat.org/fast/fst01010167
- (uri) http://id.loc.gov/authorities/subjects/sh85081333
- http://id.worldcat.org/fast/01010167
- Source
- fast
79 Items that share the Concept Marketing
Context
Context of MarketingSubject of
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- A repeat purchase diffusion model : Bayesian estimation and control
- Atlantic marketing journal
- Bottom-up marketing
- Building a storybrand : clarify your message so customers will listen
- Competition and evolution in the distributive trades
- Consumer behavior and culture : consequences for global marketing and advertising
- Contemporary issues and practices in marketing
- Counterintuitive marketing : achieve great results using uncommon sense
- Del mercado al mercadeo
- Distribution in Great Britain and North America; : a study in structure and productivity,
- Edge strategy : a new mindset for profitable growth
- Financial management of the marketing function; : a research study and report prepared for the Financial Executives Research Foundation (formerly, Controllers Institute Research Foundation)
- Get to aha! : discover your positioning DNA and dominate your competition
- Handbook of research on marketing and corporate social responsibility
- Hotel and food service marketing : a managerial approach
- How to achieve zero-defect marketing
- How to get the most out of trade shows
- Identifying substitute and complementary relationships revealed by consumer variety seeking behavior
- La gestion planifiée de l'entreprise commerciale de détail : problèmes de marketing et de management
- Life-styled marketing : how to position products for premium profits
- Macro marketing: : a social perspective
- Managing innovation within networks
- Managing new products : the power of innovation
- Managing product innovation : the views of five BNAC members : Carrol Bolen, Ken Durham, Walter Light, Chester Sadlow and Viscount Weir
- Marketing and the consumer movement
- Marketing and the quality-of-life interface
- Marketing as a means to achieve organizational ends
- Marketing de relaciones : aproximación a las relaciones virtuales
- Marketing ethics : guidelines for managers
- Marketing for a full house : a complete guide to profitable hotel/motel operational planning
- Marketing in a competitive economy
- Marketing in emerging companies
- Marketing in perspective
- Marketing places : attracting investment, industry, and tourism to cities, states, and nations
- Marketing planning and strategy series : reprints from Harvard business review
- Marketing to changing consumer markets : environmental scanning
- Marketing to the 90s generation : global data on society, consumption, and identity
- Marketing to win : strategies for building competitive advantage in service industries
- Marketing to women around the world
- Marketing warfare
- Media Marketing Accountability Act : First Amendment analysis
- Merchandising of cotton textiles; : methods and organization,
- Multidimensional marketing : managerial, societal, philosophical
- Multinational strategic planning
- Persuasion in marketing : the dynamics of marketing's great untapped resource
- Planned marketing,
- Political marketing : readings and annotated bibliography
- Principles of marketing
- Readings in marketing strategy
- Readings in public and nonprofit marketing
- Retail marketing strategy : planning, implementation, and control
- Sales analysis from the management standpoint,
- Sales effort and marketing strategy; : a systems approach
- Selecting and evaluating distributors : [a research report from the Conference Board
- Services marketing in a changing environment
- Steal these ideas! : marketing secrets that will make you a star
- Store wars : the battle for mindspace and shelfspace
- Strategic hotel/motel marketing
- Strategic marketing
- Systems analysis for marketing planning and control
- Talk triggers : the complete guide to creating customers with word of mouth
- The 6 imperatives of marketing : lessons from the world's best companies
- The European approach to U.S. markets; : product and promotion adaptation by European multinational corporations
- The Hendry partitioning approach
- The consumer-buyer and the market,
- The design dimension : the new competitive weapon for business
- The distribution of livestock from the Chicago market, 1924-29,
- The environment of marketing management; : selections from the literature
- The persuaders
- The politics of distribution
- The practice of marketing
- The promotional planning process
- The retail value proposition : crafting unique experiences at compelling prices
- The short-term marketing plan,
- The stuff you can't bottle : advertising for the global youth market
- Unlocking the customer value chain : how decoupling drives consumer disruption
- What sticks : Why most advertising fails and how to guarantee yours succeeds
- Winning ways : how "winning" companies create the products we all want to buy
- Women's market handbook : understanding and reaching today's most powerful consumer group
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<div class="citation" vocab="http://schema.org/"><i class="fa fa-external-link-square fa-fw"></i> Data from <span resource="http://link.bu.edu/resource/S9DSnFRi4xA/" typeof="CategoryCode http://bibfra.me/vocab/lite/Concept"><span property="name http://bibfra.me/vocab/lite/label"><a href="http://link.bu.edu/resource/S9DSnFRi4xA/">Marketing</a></span> - <span property="potentialAction" typeOf="OrganizeAction"><span property="agent" typeof="LibrarySystem http://library.link/vocab/LibrarySystem" resource="http://link.bu.edu/"><span property="name http://bibfra.me/vocab/lite/label"><a property="url" href="http://link.bu.edu/">Boston University Libraries</a></span></span></span></span></div>
