Global advantage on the Internet : from corporate connectivity to international competitiveness

The Resource Global advantage on the Internet : from corporate connectivity to international competitiveness
Label
Global advantage on the Internet : from corporate connectivity to international competitiveness
Title remainder
from corporate connectivity to international competitiveness
Statement of responsibility
Mary J. Cronin ; [foreword by Cathy J. Medich]
Creator
Subject
Language
eng
Summary
Business on the Internet is going global. Thousands of U.S. companies have already discovered the value of the World Wide Web for marketing, sales, and customer support. The Web breaks down traditional barriers to international commerce, and innovative companies can use it to transcend the limits of size and location and to compete in the global electronic marketplace. But to thrive in this new environment, managers need to understand both the advantages and the pitfalls of business without borders. Global Advantage on the Internet analyzes successful strategies of corporations around the world, illustrating how the Internet has changed the rules for international competitiveness
Action
committed to retain for EAST
Cataloging source
DLC
Illustrations
illustrations
Index
index present
LC call number
HF54.56
LC item number
.C76 1996
Literary form
non fiction
Nature of contents
bibliography

Context

Context of Global advantage on the Internet : from corporate connectivity to international competitiveness

Work of

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