Industrial marketing
Resource Information
The concept Industrial marketing represents the subject, aboutness, idea or notion of resources found in Boston University Libraries.
The Resource
Industrial marketing
Resource Information
The concept Industrial marketing represents the subject, aboutness, idea or notion of resources found in Boston University Libraries.
- Label
- Industrial marketing
- Authority link
- (uri) http://id.loc.gov/authorities/subjects/sh85065897
38 Items that share the Concept Industrial marketing
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- A Strategic approach to business marketing
- Business marketing face to face : the theory and practice of B2B
- Business marketing in the decade ahead : the key challenges we face
- Business to business marketing : creating a community of customers
- Business to business services : multiple markets and multi-disciplinary perspectives for the twenty-first century
- Business-to-business marketing in Latin America
- Celebrating 20 years of publishing B2B research
- Challenging business relationships
- Complete B2B online marketing
- Data warehousing and business intelligence for e-Commerce
- Developing Insights on Branding in the B2B Context : Case Studies from Business Practice
- Doing business in a digital world
- Driving demand : transforming B2B marketing to meet the needs of the modern buyer
- Executive engagement strategies : how to have conversations and develop relationships that build b2b business
- Industrial base : U.S. tactical wheeled vehicle manufacturers face period of uncertainty as DOD purchases decline and foreign sales potential remains unknown : report to congressional committees
- Industrial marketing
- Industrial marketing : cases and concepts
- Industrial marketing perspectives : a reader
- Issues in industrial marketing : a view to the future
- Leisure business market research handbook 2015-2016
- Making markets : how firms can design and profit from online auctions and exchanges
- Marketing of Industrial Goods
- Marketing strategy for small- to medium-sized manufacturers : a practical guide for generating growth, profit, and sales
- Neuromarketing in the B-to-B-sector : importance, potential and its implications for brand management
- New directions in marketing : business-to-business strategies for the 1990s
- Organizational learning and industrial marketing
- Organizing Marketing and Sales : Mastering Contemporary B2B Challenges
- Pitching & closing : everything you need to know about business development, partnerships, and making deals that matter
- Powerful B2B content : using brand journalism to create compelling and authentic storytelling
- Reflections on business-to-business marketing in the twenty-first century
- Relationship theory and business markets
- Sales force performance
- Segmenting the industrial market
- Strategic relevance of the marketing-sales interface
- Strategies for international industrial marketing : the management of customer relationships in European industrial markets
- The business-to-business direct marketing handbook
- The industrial marketing and purchasing group and international marketing
- Winning and keeping industrial customers : the dynamics of customer relationships
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