Marketing
Resource Information
The concept Marketing represents the subject, aboutness, idea or notion of resources found in Boston University Libraries.
The Resource
Marketing
Resource Information
The concept Marketing represents the subject, aboutness, idea or notion of resources found in Boston University Libraries.
- Label
- Marketing
100+ Items that share the Concept Marketing
Context
Context of MarketingSubject of
- Accounting and Finance—Decision-Making Tools
- Achieving Results in Your Organization
- Alternatives to Net Present Value
- An Assessment of marketing thought & practice : 1982 educators' conference proceedings
- An introduction to direct marketing
- Annual editions:, Readings in marketing
- Anticipating Your Rival’s Response
- Assessing marketing resource allocation in retail
- Big business blunders : mistakes in multinational marketing
- Bottom-up marketing
- Branded component strategies : ingredient branding in B2B markets
- Buying into Brand Marketing: Shaping Your Perceptions
- Campaign
- Cases in marketing management,
- Cases in strategic marketing management : business strategies in Muslim countries
- Coaching—From Gridiron to Boardroom
- Common Size, Trend, and Ratio Analysis
- Communication in responsible business : strategies, concepts, and cases
- Competitive marketing : a strategic approach
- Consumer demographics and behaviour : markets are people
- Consumption, identity, and style : marketing, meanings, and the packaging of pleasure
- Cost-Volume-Profit Analysis
- Creating Great Customer Experiences
- Creating effective sales and marketing relationships
- Critical Business Skills for Success Series
- Customer-Focused Pricing
- Cutting marketing costs in Europe
- Deriving Value from Your Customers
- Designing and managing the supply chain : concepts, strategies, and case studies
- Developing a market orientation
- Developing effective communications strategy : a benefit segmentation approach
- Distribution in a high-level economy
- Emotional Intelligence in the Workplace
- Essentials of Marketing Collection
- Ethics and the Bathsheba Syndrome
- First Movers versus Fast Followers
- Food & people
- Food service marketing and promotion
- Forward and Backward Integration
- Fundamentals of marketing, additional dimensions : selections from the literature
- Fundamentals of writing for marketing and public relations : a step-by-step guide for quick and effective results
- Global pharmaceuticals : ethics, markets, practices
- Handbook of political marketing
- Handling Workplace Conflict
- Hotel and food service marketing : a managerial approach
- How Apple Raises Competitive Barriers
- How Investors Use Net Present Value
- How to Analyze a Cash Flow Statement
- How to Interpret a Balance Sheet
- How to Segment a Market
- How to Value a Company’s Stock
- How to achieve zero-defect marketing
- Identifying Sources of Sales Growth
- Increasing marketing productivity and Conceptual and methodological foundation of marketing; : 1973 combined proceedings.
- Industrial marketing
- Industrial marketing perspectives : a reader
- Industry, Retail and Construction Indicators, Volume 2002 Supplement 1
- Innovative Marketing Research Techniques
- Interactive decision aids in e-commerce
- Issues in industrial marketing : a view to the future
- Issues in marketing.
- Journal of marketing development and competitiveness
- Keeping an Eye on Your Margins
- Kids as customers : a handbook of marketing to children
- Kotler on marketing : how to create, win, and dominate markets
- Launching a Lean Start-Up
- Leading Real Organizational Change
- Leaner, Meaner Production
- Leveraging Your Supply Chain
- Lifelong Learning for Career Success
- Macro marketing: : a social perspective
- Managing Supply and Suppliers
- Managing new products : competing through excellence
- Marketing Communications That Work
- Marketing Strategy Case Studies: Tesco - Triumph and Tragedy
- Marketing Strategy Case Studies: The Starbucks Experience
- Marketing and market assessment,
- Marketing and social issues: : an action reader.
- Marketing and the consumer movement
- Marketing by agreement : a cross-cultural approach to business negotiations
- Marketing for nonprofit organizations
- Marketing for profit: : a study in the formulation of commercial policy within the business organisation
- Marketing in perspective
- Marketing in the Common Market: : a guide to selling in the E.E.C
- Marketing management
- Marketing management : analysis, planning, and control
- Marketing management and the behavioral environment
- Marketing management technology as a social process
- Marketing management, : a quantitative approach,
- Marketing management; analysis, planning, and control
- Marketing mistakes and successes
- Marketing organisation : an analysis of information processing, power, and politics
- Marketing places : attracting investment, industry, and tourism to cities, states, and nations
- Marketing planning guide
- Marketing resources: allocation and optimization
- Marketing straight to the heart
- Marketing strategy : a marketing decision game
- Marketing tactics master guide for small business
- Marketing theory : evolution and evaluation
- Marketing through the wholesaler/distributor channel,
- Marketing to black townships : practical guidelines
- Marketing to the social web : how digital customer communities build your business
- Marketing to win : strategies for building competitive advantage in service industries
- Marketing warfare
- Markets and bagmen : studies in the history of marketing and British industrial performance, 1830-1939
- Markets for technology : the economics of innovation and corporate strategy
- Matching Supply and Demand
- MaxiMarketing : the new direction in advertising, promotion, and marketing strategy
- Measuring Operational Performance
- Mergers and Acquisitions—The Winner’s Curse
- Modelling value : selected papers of the 1st International Conference on Value Chain Management, May 4th-5th, 2011, University of Applied Sciences in Upper Austria, School of Management, Steyr, Austria
- Out of the garden : toys, TV, and children's culture in the age of marketing
- Perspectives on promotion and database marketing : the collected works of Robert C Blattberg
- Persuasion in marketing : the dynamics of marketing's great untapped resource
- Positioning Your Offering
- Price policies and marketing management
- Principles of marketing
- Principles of services marketing
- Product strategy and management.
- Promotion: A behavioral view
- Quantitative analysis for marketing management
- Readings in contemporary marketing,
- Reducing Risk, Building Resilience
- Refining Service Operations
- Remote service technology perception and its impact on customer-provider relationships : an empirical exploratory study in a B-to-B-setting
- Rethinking Your Business Processes
- Review of marketing
- Rightsizing Inventory
- Segmentation and positioning for strategic marketing decisions
- Selling Skills for Professionals
- Selling the invisible : a field guide to modern marketing
- Service management : the new paradigm in retailing
- Social indicators--a marketing perspective
- Strategic hotel/motel marketing
- Strategic market management
- Strategic marketing
- Strategic marketing
- Strategic marketing and management
- Strategic marketing for nonprofit organizations
- Strategy Is Making Choices
- Supermarkets: Aisles of Persuasion
- Targeting a Market Segment
- Technological and market innovation : strategies for product and company development
- The Art of Effective Communications
- The Changing marketing environment : new theories and applications : 1981 educators' conference proceedings
- The Consumer And The Planet
- The Corporate Objective
- The Danger of Straddling
- The Diversification Discount
- The Long Reach of Logistics
- The Motivation-Performance Connection
- The Power of Superior Operations
- The Promise and Perils of Social Media
- The Tactics of Successful Branding
- The Trade-Off between Risk and Return
- The Value of Great Leadership
- The attention merchants : the epic scramble to get inside our heads
- The commercial development of new products
- The effects of cause-related marketing on customers' attitudes and buying behavior
- The effects of live word-of-mouth engagement on hedonic experiences
- The environment of marketing management; : selections from the literature
- The fast forward MBA in marketing
- The influence of hedonic and utilitarian purchase motivation on assortment size choice
- The marketing channel; : a conceptual viewpoint
- The marketing edge : making strategies work
- The marketing imagination
- The marketing imagination
- The marketing of the president : political marketing as campaign strategy
- The marketing-sales operation
- Understanding Power Relationships
- Understanding the Time Value of Money
- Vermarktungsstrategien für das Buch im multimedialen Raum : Eine interdisziplinäre Untersuchung
- Weighing the Costs of Debt and Equity
- What Is Marketing?
- What Trader Joe’s Doesn’t Do
- When Netflix Met Blockbuster
- Wholesaling in marketing organization
- Why Ads Work: The Power of Self-Deception
- Why Did Disney Buy Pixar?
- Why the Income Statement Matters
- Winning ways : how "winning" companies create the products we all want to buy
- Winning with Teamwork
- World Wide Web marketing : integrating the Web into your marketing strategy
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