Marketing
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The concept Marketing represents the subject, aboutness, idea or notion of resources found in Boston University Libraries.
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Marketing
Resource Information
The concept Marketing represents the subject, aboutness, idea or notion of resources found in Boston University Libraries.
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- Marketing
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- !VAMOS AL GRANO! : Manual rápido de español comercial y socio-económico para italianos
- 60-minute brand strategist : the essential brand book for marketing professionals
- 72andSunny's role in the Apple vs. Samsung battle
- A Business History of the Bicycle Industry : Shaping Marketing Practices
- A Concise Guide to Market Research : The Process, Data, and Methods Using IBM SPSS Statistics
- A geography of marketing; : integrative statement
- A manager's guide to building a successful business
- A primer on consumer behavior : a guide for managers
- According to Kotler : the world's foremost authority on marketing answers your questions
- Accounting for business studies
- Achieving Brand Loyalty in China through After-Sales Services : With a Particular Focus on the Influences of Cultural Determinants
- Adoption of Innovation : Balancing Internal and External Stakeholders in the Marketing of Innovation
- Advances in Advertising Research (Vol. III) : Current Insights and Future Trends
- Advances in Advertising Research (Vol. IV) : The Changing Roles of Advertising
- Advances in Advertising Research (Vol. V) : Extending the Boundaries of Advertising
- Advances in Advertising Research (Vol. VI) : The Digital, the Classic, the Subtle, and the Alternative
- Advances in Advertising Research (Vol. VII) : Bridging the Gap between Advertising Academia and Practice
- Advances in Advertising Research VIII : Challenges in an Age of Dis-Engagement
- Advances in Digital Marketing and eCommerce : First International Conference, 2020
- Advances in Global Marketing : A Research Anthology
- Advances in Local Public Economics : Theoretical and Empirical Studies
- Advances in National Brand and Private Label Marketing : Fifth International Conference, 2018
- Advances in National Brand and Private Label Marketing : Fourth International Conference, 2017
- Advances in National Brand and Private Label Marketing : Second International Conference, 2015
- Advances in National Brand and Private Label Marketing : Seventh International Conference, 2020
- Advances in National Brand and Private Label Marketing : Sixth International Conference, 2019
- Advances in National Brand and Private Label Marketing : Third International Conference, 2016
- Advertising in Contemporary Consumer Culture
- Advertising in the Aging Society : Understanding Representations, Practitioners, and Consumers in Japan
- Advertising law : marketing law and commercial freedom of expression
- Aerospace Marketing Management : A Handbook for the Entire Value Chain
- Affective Governmentality : Neoliberal Education Advertisements in Singapore
- After fifty : how the baby boom will redefine the mature market
- After sixty : marketing to baby boomers reaching their big transition years
- Ageless marketing : strategies for reaching the hearts & minds of the new customer majority
- Alaska Oil Exports
- All you need is a good idea! : how to create marketing messages that actually get results
- Alternative marketing approaches for entrepreneurs
- American Inventors Protection Act of 1999
- An Investor's Perspective on Marketing Excellence : How Objective Marketing Indicants Can Complement Firm Valuations
- Anatomies of marketing action within a structure of marketing activity
- And now a few words from me : advertising leading critic lays down the law, once and for all
- Animal Drug Availability Act of 1996
- Annual Evaluation Report of China's Cultural Consumption Demand
- Apple's secret of success : traditional marketing vs. cult marketing
- Applied Conjoint Analysis
- Artificial intelligence for marketing : practical applications
- Assessing the Different Roles of Marketing Theory and Practice in the Jaws of Economic Uncertainty : Proceedings of the 2004 Academy of Marketing Science (AMS) Annual Conference
- Assistive Technology Act of 1998
- Assortment and Merchandising Strategy : Building a Retail Plan to Improve Shopper Experience
- At the intersection of education, marketing, and transformation
- Authorized Generic Pharmaceuticals : Effects on Innovation
- Authorized Generic Pharmaceuticals : Effects on Innovation
- Authorized Generic Pharmaceuticals : Effects on Innovation
- Authorized Generic Pharmaceuticals. : Effects on Innovation
- Automobile Marketing Practices Study. Interim Report.
- Back where we belong - marketing as the organization's core strategy
- Background Material on Quota Legislation Introduced in the U.S. Senate.
- Band is born
- Best Practices in Marketing and their Impact on Quality of Life
- Betriebliche Martforschung : Mehrwert für Marketing, Steuerung und Strategie
- Beyond buzz : the next generation of word-of-mouth marketing
- Beyond traditional marketing : Innovations in marketing practice
- Bioterrorism Countermeasure Development : Issues in Patents and Homeland Security
- Boom : marketing to the ultimate power consumer--the baby boomer woman
- Boundary Spanning Elements and the Marketing Function in Organizations : Concepts and Empirical Studies
- Boxen : kreativitet som skapar bättre affärer
- Brand Building and Marketing in Key Emerging Markets : A Practitioner's Guide to Successful Brand Growth in China, India, Russia and Brazil
- Brand Communities for Fast Moving Consumer Goods : An Empirical Study of Members' Behavior and the Economic Relevance for the Marketer
- Brand Growth Barriers : Identify, Understand, and Overcome Them
- Brand Page Attachment : An Empirical Study on Facebook Users' Attachment to Brand Pages
- Brand gender : increasing brand equity through brand personality
- Brand management
- Branded Component Strategies : Ingredient Branding in B2B Markets
- Brands : the logos of the global economy
- Brewing, Beer and Pubs : A Global Perspective
- Building a brand : an Emerald guide
- Building a sound distributor organization; : a symposium
- Building a storybrand : clarify your message so customers will listen
- Business Development : Customer-oriented Business Development for successful companies
- Business Governance and Society : Analyzing Shifts, Conflicts, and Challenges
- Business Management-II : Marketing and Finance
- Business Process Blueprinting : A Method for Customer-Oriented Business Process Modeling
- Business Project Management and Marketing : Mastering Business Markets
- Business Relationship Management and Marketing : Mastering Business Markets
- Business boomers, Episode 1, Coffee shop hotshots
- Business boomers, Episode 2, Real storage wars
- Business boomers, Episode 3, Amazon's retail revolution
- Business boomers, Episode 4, Hot property
- Business marketing in the decade ahead : the key challenges we face
- Business principles, Business 01, RT1 01 - Abney
- Business principles, Business 01, RT1 02 - Neffendorf
- Business principles, Business 11, RT1 01 - Van Haren
- Business principles, Business 11, RT2 01 - Wyatt
- Business principles, Business 11, RT2 02 - DiGaetano
- Business principles, Business 11, RT2 03 - Van Haren
- Business principles, Business 13, RT2 01 - Van Haren
- Business principles, Business 13, RT2 02 - DiGaetano
- Business principles, Business 13, RT2 03 - Abney
- Business principles, Business 14, RT1 02 - Van Haren
- Business principles, Business 14, RT1 03 - DiGaetano
- Business principles, Business 14, RT1 04 - Chan
- Business principles, Business 14, RT1 05 - Wyatt
- Business principles, Business 14, RT1 06 - Neffendorf
- Business principles, Business 14, RT2 01 - Neffendorf
- Business principles, Volume 11, No. 1
- Business principles, Volume 11, No. 2
- Business principles, Volume 11, No. 3
- Business principles, Volume 11, No. 4
- Business principles, Volume 11, No. 5
- Business principles, Volume 12, No. 3
- Business principles, Volume 12, No. 4
- Business principles, Volume 13, No. 5
- Business principles, Volume 13, No. 6
- Business principles, Volume 14, No. 3
- Business-to-business marketing in Latin America
- Buying into brand marketing : shaping your perceptions
- C-scape : conquer the forces changing business today
- Cambridge marketing handbook : communications
- Cambridge marketing handbook : digital
- Cambridge marketing handbook : distribution
- Cambridge marketing handbook : law
- Cambridge marketing handbook : pricing points
- Cambridge marketing handbook : products
- Cambridge marketing handbook : research
- Cambridge marketing handbook : services
- Cambridge marketing handbook : stakeholder
- Capital, technology, and labor in the new global economy
- Case Studies on Social Marketing : A Global Perspective
- Celebrating America's Pastimes: Baseball, Hot Dogs, Apple Pie and Marketing? : Proceedings of the 2015 Academy of Marketing Science (AMS) Annual Conference
- Celebrity fans and their consumer behaviour : autoethnographic insights into the life of a fan
- Cellulosic Biofuels. : Analysis of Policy Issues for Congress
- Cellulosic Ethanol. : Feedstocks, Conversion Technologies, Economics, and Policy Options
- Challenging business relationships
- Changing Trends in Japan's Employment and Leisure Activities : Implications for Tourism Marketing
- Channel Strategies and Marketing Mix in a Connected World
- Chaotics : the business of managing and marketing in the age of turbulence
- Chief Marketing Officers at Work
- China's Belt and Road Initiative in a Global Context : Volume I: A Business and Management Perspective
- China's Belt and Road Initiative in a Global Context : Volume II: The China Pakistan Economic Corridor and its Implications for Business
- Chinese Strategic Decision-making on CSR
- Chronic Regulatory Focus and Financial Decision-Making : Asset and Portfolio Allocation
- Co-Creation and Learning : Concepts and Cases
- Co-Creation and Well-Being in Tourism
- Cohesión e inteligencia territorial : hacia la unión disciplinaria: lección magistral leída en el solemne acto de apertura del curso 2015-2016
- Collaborative Value Co-creation in the Platform Economy
- Commodities Pricing and the Bulk Trap : Learnings from Industries at the Forefront
- Communications and marketing manager, City of Lancaster, PA
- Communications writing and design : the integrated manual for marketing, advertising, and public relations
- Communicators' guide to marketing
- Communities of Practice and Vintage Innovation : A Strategic Reaction to Technological Change
- Competition in Higher Education Branding and Marketing : National and Global Perspectives
- Competitive Problems in the Drug Industry : Oral Hypoglycemic Drugs, Summary and Analysis
- Competitive SME : building competitive advantage through marketing excellence for small to medium sized enterprises
- Conference Proceedings Trends in Business Communication 2016
- Confessions of the Pricing Man : How Price Affects Everything
- Congruency, Expectations and Consumer Behavior in Digital Environments
- Connected by design : 7 principles of business transformation through functional integration
- Connecting with consumers : marketing for new marketplace realities
- Constructing quality : the classification of goods in markets
- Consumer Demographics and Behaviour : Markets are People
- Consumer Voice : The Democratization of Consumption Markets in the Digital Age
- Consumer behavior and culture : consequences for global marketing and advertising
- Consumer behavior and marketing strategy
- Consumption and Well-Being in the Material World
- Contemporary Marketing Strategy : Analyzing Consumer Behavior to Drive Managerial Decision Making
- Contemporary Wine Marketing and Supply Chain Management : A Global Perspective
- Contemporary issues and practices in marketing
- Contextual pricing : the death of list price and the new reality
- Converge : transforming business at the intersection of marketing and technology
- Conversations with marketing masters
- Copy, copy, copy : how to do smarter marketing by using other peoples ideas
- Corporate Political Responsibility : How Businesses Can Strengthen Democracy for Mutual Benefit
- Corporate Social Responsibility : Academic Insights and Impacts
- Corporate Social Responsibility in the Global Business World
- Counterintuitive marketing : achieve great results using uncommon sense
- Craft Beverages and Tourism, Volume 1 : The Rise of Breweries and Distilleries in the United States
- Craft Beverages and Tourism, Volume 2 : Environmental, Societal, and Marketing Implications
- Creating and Delivering Value in Marketing : Proceedings of the 2003 Academy of Marketing Science (AMS) Annual Conference
- Creating customers,
- Cross-Cultural Personal Selling : Agents' Competences in International Personal Selling of Services
- Cross-cultural and cross-national consumer research : psychology, behavior, and beyond
- Cruise Business Development : Safety, Product Design and Human Capital
- Cruise Management : Information and Decision Support Systems
- Cultural Heritage Marketing : A Relationship Marketing Approach to Conservation Services
- Cultural Perspectives in a Global Marketplace : Proceedings of the 2010 Cultural Perspectives in Marketing Conference
- Cultural Tourism in a Digital Era : First International Conference IACuDiT, Athens, 2014
- Customer Knowledge Management : Leveraging Soft Skills to Improve Customer Focus
- Customer Relationship Management : Concept, Strategy, and Tools
- Customer Relationship Management in the Financial Industry : Organizational Processes and Technology Innovation
- Customer relations
- Customer value creation behavior
- Customer-Supplier Relationships in B2B : An Interaction Perspective on Actors in Business Networks
- Dairy Policy Issues
- Dairy Policy Issues
- Dairy Policy Issues
- Dairy Policy and the 2007 Farm Bill
- Dairy Policy and the 2007 Farm Bill
- Dairy Queen plans to enter Manhattan
- Data Analysis, Machine Learning and Knowledge Discovery
- Data Science, Learning by Latent Structures, and Knowledge Discovery
- Debates in marketing orientation
- Delivering knock your socks off service
- Demarketing
- Design Science in Tourism : Foundations of Destination Management
- Design like Apple : seven principles for creating insanely great products, services, and experiences
- Design like Apple : seven principles for creating insanely great products, services, and experiences
- Determinants of Private Label Attitude : Predicting Consumers' Brand Preferences Using Psychographics
- Develop a winning marketing plan
- Die Finanzmarktkrise und das Strafrecht
- Die Marketingwirkungen von Boersengaengen : eine konzeptionelle Analyse
- Digest of Testimony Relative to Hearings on Automobile Marketing Practices before a Subcommittee of the Committee on Interstate and Foreign Commerce, U.S. Senate, 84th Congress. by the Legislative Reference Service.
- Digital Darwinism : Branding and Business Models in Jeopardy
- Digital Stractics : How Strategy Met Tactics and Killed the Strategic Plan
- Digital Wine : How QR Codes Facilitate New Markets for Small Wine Industries
- Digital marketing applications
- Digital marketing for business growth
- Digitalization in the Luxury Fashion Industry : Strategic Branding for Millennial Consumers
- Directing the marketing effort
- Distribución comercial
- Diversity in European Marketing : Text and Cases
- Do-Not-Call Registry Fee Extension Act of 2007
- Does Marketing Need Reform? : Fresh Perspectives on the Future
- Does Multi-stage Marketing Pay? : Creating Competitive Advantages Through Multi-stage Marketing
- Does traditional advertising still matter?
- Doha Development Agenda : The WTO Framework Agreement
- Doha Development Agenda : The WTO Framework Agreement
- Don't just set prices : manage them strategically!
- Dr. Boris Pulec on patient education and marketing tools for the practice
- Drug Patent Expirations : Potential Effects on Pharmaceutical Innovation
- Dynamic practice development. : selling skills and techniques for the professions
- Edge strategy : a new mindset for profitable growth
- Effective industrial selling with total marketing communication,
- Effectiveness of Online Marketing Campaigns : An Investigation into Online Multichannel and Search Engine Advertising
- Einfluss von kommunikationsmassnahmen mit CSR-Bezug auf die einstellung zur marke : entwicklung und Überprüfung eines konzeptionellen modells
- Electric Vehicle : An Alternative to the Gasoline-Powered Car
- Electric Vehicle-- : An Alternative to the Gasoline-Powered Car
- Emergency Agricultural Assistance
- Emerging Issues in Global Marketing : A Shifting Paradigm
- Emerging concepts in marketing; : proceedings.
- Emerging trends in marketing; : a symposium
- Empirical Studies on Economics of Innovation, Public Economics and Management : Proceedings of the 18th Eurasia Business and Economics Society Conference
- Empowering Brands with Customer Integration : Classification, Benefits and Success Factors
- Encyclopedia of Sustainable Management
- Encyclopedia of Tourism
- Encyclopedia of Tourism
- Energy Efficiency and the Rebound Effect
- Engineering innovative products : a practical experience
- Enterprise sales and operations planning : synchronizing demand, supply and resources for peak performance
- Entrepreneur magazine's 103 start-up marketing tips
- Entrepreneurial marketing : a practical managerial approach
- Entrepreneurial marketing : global perspectives
- Entrepreneurship, Business and Economics - Vol. 1 : Proceedings of the 15th Eurasia Business and Economics Society Conference
- Essentials of an effective marketing program: : readings
- Ethics and international marketing : research background and challenges
- Ethics in Consumer Choice : An Empirical Analysis based on the Example of Coffee
- Ethics in marketing : sea change on Potemkin village
- Ethics, Social Responsibility and Sustainability in Marketing
- Eurasian Business Perspectives : Proceedings of the 20th Eurasia Business and Economics Society Conference - Vol. 1
- Eurasian Business Perspectives : Proceedings of the 23rd Eurasia Business and Economics Society Conference
- Eurasian Business Perspectives : Proceedings of the 26th and 27th Eurasia Business and Economics Society Conferences
- Eurasian Business Perspectives : Proceedings of the 28th Eurasia Business and Economics Society Conference
- European Cities in Dynamic Competition : Theory and Case Studies on Urban Governance, Strategy, Cooperation and Competitiveness
- Eva Longoria picks the next Frito-Lay chip flavor
- Event Marketing in the Context of Higher Education Marketing and Digital Environments
- Everybody eats : supermarket consumers in the 1990s
- Everyone will own mobile phone by 2020 : Fitzmaurice
- Evolution of Destination Planning and Strategy : The Rise of Tourism in Croatia
- Exactly how to sell : the sales guide for non-sales professionals
- Excel 2016 for Advertising Statistics : A Guide to Solving Practical Problems
- Excel 2016 for Marketing Statistics : A Guide to Solving Practical Problems
- Excel 2019 for Advertising Statistics : A Guide to Solving Practical Problems
- Exchange by private treaty.
- Exhibit Marketing and Trade Show Intelligence : Successful Boothmanship and Booth Design
- Exhibitions: universal marketing tools
- Expand, Grow, Thrive : 5 Proven Steps to Turn Good Brands into Global Brands through the LASSO Method
- Expert podcasting practices for dummies
- FDA Final Rule Restricting the Sale and Distribution of Cigarettes and Smokeless Tobacco
- FDA Regulation of Medical Devices
- FDA Regulation of Medical Devices
- Factors Driving Social Network Site Usage
- Fans and Fan Cultures : Tourism, Consumerism and Social Media
- Fashion Brand Internationalization : Opportunities and Challenges
- Fashion Branding and Communication : Core Strategies of European Luxury Brands
- Fashion Branding and Consumer Behaviors : Scientific Models
- Fashion Communication in the Digital Age : FACTUM 19 Fashion Communication Conference, Ascona, Switzerland, July 21-26, 2019
- Fashion and Film : Moving Images and Consumer Behavior
- Federal Power Marketing Administrations : To Privatize Or Not To Privatize
- Financial Dimensions of Marketing Decisions
- Financial management of the marketing function; : a research study and report prepared for the Financial Executives Research Foundation (formerly, Controllers Institute Research Foundation)
- Focus on markets and marketing
- Follow-On Biologics : Intellectual Property and Innovation Issues
- Follow-On Biologics : Intellectual Property and Innovation Issues
- Follow-On Biologics : Intellectual Property and Innovation Issues
- Follow-On Biologics. : Intellectual Property and Innovation Issues
- Food Consumer Science : Theories, Methods and Application to the Western Balkans
- Food Marketing : Can 'Voluntary' Government Restrictions Improve Children's Health?
- Food Marketing in the Inner City : Trends and Options
- Foreign Investment Promotion : Governance and Implementation in Central-Eastern European Regions
- Freemium economics : leveraging analytics and user segmentation to drive revenue
- Fresh money, How influencers make money online
- From Coal to Biotech : The Transformation of DSM with Business School Support
- Fundamentals of Business-to-Business Marketing : Mastering Business Markets
- Fundamentos de marketing : entorno, consumidor, estrategia e investigación comercial
- Futurecast in marketing : findings from an academic think tank
- Fuzzy Classification of Online Customers
- Geometric Modeling and Reasoning of Human-Centered Freeform Products
- Get the word out : Entrepreneur magazine's 98 marketing tips for promoting your business
- Get to aha! : discover your positioning DNA and dominate your competition
- Getting wiser to teens : more insights into marketing to teenagers
- Ghostwriting in Medical Literature
- Global Brand Strategy : World-wise Marketing in the Age of Branding
- Global Business Value Innovations : Building Innovation Capabilities for Business Strategies
- Global Luxury : Organizational Change and Emerging Markets since the 1970s
- Global Marketing Strategy : An Executive Digest
- Global Perspectives in Marketing for the 21st Century : Proceedings of the 1999 World Marketing Congress
- Global content marketing : how to create great content, reach more customers, and build a worldwide marketing strategy that works
- Global trends and challenges in services
- Going beyond startup : advanced management and marketing practices, Episode 7, Marketing
- Google Data Studio for Beginners : Start Making Your Data Actionable
- Greater good : how good marketing makes for better democracy
- Green Marketing : A Case Study of the Sub-Industry in Turkey
- Group influence in marketing and public relations;
- Grow right : Entrepreneur magazine's 102 marketing tips for growing businesses
- Growing Brands Through Sponsorship : An Empirical Investigation of Brand Image Transfer in a Sponsorship Alliance
- Growth opportunity analysis
- Guerrilla marketing : secrets for making big profits from your small business
- Gurus on marketing
- Gurus on marketing
- H2H Marketing : The Genesis of Human-to-Human Marketing
- Hacking marketing : agile practices to make marketing smarter, faster, and more innovative
- Hacking marketing : agile practices to make marketing smarter, faster, and more innovative
- Handbook of Market Research
- Handbook of Marketing Decision Models
- Handbook of Media Branding
- Handbook of Service Science, Volume II
- Handbook of Social Media Management : Value Chain and Business Models in Changing Media Markets
- Handbook of the economics of marketing, Volume 1
- Handbook of the economics of marketing, Volume 1
- Has Barbie lost her luster?
- Health care marketing
- Hedonism, Utilitarianism, and Consumer Behavior : Exploring the Consequences of Customer Orientation
- High impact marketing that gets results
- High-tech fame : how to get the top 10 high-tech publications to write about you
- Higher Education Consumer Choice
- Higher Education Marketing in Africa : Explorations into Student Choice
- Hospitality for sale : techniques of promoting business for hospitality establishments
- Household and Living Arrangement Projections : The Extended Cohort-Component Method and Applications to the U.S. and China
- How Netflix is changing the media landscape
- How To Sell a Song
- How can Yahoo attract new advertisers?
- How creating customer value makes you a great executive
- How much do brands pay to be in movies?
- How to Market Computers and Office Systems
- How to achieve zero-defect marketing
- How to assess the strengths and weaknesses of marketing and sales
- How to get inside someone's mind and stay there : the small business owner's guide to content marketing and effective message creation
- How to make money as a freelancer, Book yourself solid & get more clients | Book yourself solid
- How to market to people not like you : "know it or blow it" rules for reaching diverse customers
- How to market to small businesses and entrepreneurs : useful tips + case studies
- How to market to women online : case studies, tips and tactics
- How to sell to retail : the secrets of getting your product to market
- Hug your haters : how to embrace complaints and keep your customers
- Hurdle Race Marketing : The Enlightenment - The Disillusionment - The Breakthrough
- I do not miss my iPhone at all : Battelle
- Ideas in Marketing: Finding the New and Polishing the Old : Proceedings of the 2013 Academy of Marketing Science (AMS) Annual Conference
- Identity-Based Brand Management : Fundamentals-Strategy-Implementation-Controlling
- If you build it will they come? : three steps to test and validate any market opportunity
- Igniting customer connections : fire up your company's growth by multiplying customer experience & engagement
- Imagen y promoción en el punto de venta
- Implant practice management and marketing
- Improving the marriage of modeling and theory for accurate forecasts of outcomes
- In Search of the Two-Handed Economist : Ideology, Methodology and Marketing in Economics
- In search of the obvious : the antidote for today's marketing mess
- Incompetency and Competency Training : Improving Executive Skills in Sensemaking, Framing Issues, and Making Choices
- India's Agricultural Marketing : Market Reforms and Emergence of New Channels
- Inductive Fuzzy Classification in Marketing Analytics
- Information and Communication Technologies in Tourism 2014 : Proceedings of the International Conference in Dublin, Ireland, January 21-24, 2014
- Information and Communication Technologies in Tourism 2015 : Proceedings of the International Conference in Lugano, Switzerland, February 3 - 6, 2015
- Innovation Acceptance : The Case of Advanced Driver-Assistance Systems
- Innovation and Capacity Building : Cross-disciplinary Management Theories for Practical Applications
- Innovation and Product Management : A Holistic and Practical Approach to Uncertainty Reduction
- Innovation in a High Technology B2B Context : Exploring Supply Networks, Processes and Management
- Innovation, Social Networks, and Service Ecosystems : Managing Value in the Digital Economy
- Innovations in Social Marketing and Public Health Communication : Improving the Quality of Life for Individuals and Communities
- Inside her pretty little head : a new theory of female motivation and what it means for marketing
- Inside marketing : practices, ideologies, devices
- Inside the mind of the shopper : the science of retailing
- Institutional Innovations in the Delivery of Farm Services in India : A Smallholder Perspective
- Instructor's Manual for Strategic Marketing Cases in Emerging Markets : A Companion Volume
- Integrated marketing communications
- Inter-Organizational Culture : Linking Relationship Marketing with Organizational Behavior
- Interactive Decision Aids in E-Commerce
- Interbrand choice, strategy, and bilateral market power
- Internal Brand Management in an International Context
- Internal Marketing : Directions for Management
- International Consumer Behavior in the 21st Century : Impact on Marketing Strategy Development
- International Digital Marketing in China : Regional Characteristics and Global Challenges
- International Employer Brand Management : A Multilevel Analysis and Segmentation of Students' Preferences
- International Fragmentation : Impacts and Prospects for Manufacturing, Marketing, Economy, and Growth
- International Marketing of Higher Education
- International Retailers' Performance in Host Countries : The Roles of Strategies, Consumer Perceptions and the Local Environment
- International business negotiations
- International marketing review, Vol. 22, No. 6, International e-marketing
- Internationalization of Business : Cases on Strategy Formulation and Implementation
- Internet-Based Customer Value Management : Developing Customer Relationships Online
- Introduction to marketing
- Introduction to marketing concepts
- Intuitionistic Fuzzy Aggregation and Clustering
- Irrigation in the Mediterranean : Technologies, Institutions and Policies
- Is Veeva stepping up a challenge to Oracle?
- Islamic Marketing : Understanding the Socio-Economic, Cultural, and Politico-Legal Environment
- Issues in internet marketing
- Issues in marketing.
- J.C. Penney going 'back to the future' : Hayzlett
- Join the conversation : how to engage marketing-weary consumers with the power of community, dialogue, and partnership
- Kellogg on marketing
- Kellogg on marketing
- Knock-out marketing : powerful strategies to pump up your sales
- Knowledge-based marketing : the twenty-first century competitive edge
- L'informazione nei mercati finanziari : il ruolo delle agenzie di rating : origine, evoluzione e opzioni di policy del mercato dei giudizi
- La gestion planifiée de l'entreprise commerciale de détail : problèmes de marketing et de management
- Launching new products : best marketing and sales practices
- Le marketing mix : les 4P du marketing : comment déterminer une stratégie de prix?
- Le regole del dialogo e la nuova disciplina dell'evidenza pubblica
- Lead generation for dummies
- Leading Creative Teams : Management Career Paths for Designers, Developers, and Copywriters
- Leading edge marketing : turning technology into value
- Lean customer engagement
- Let's Get Engaged! Crossing the Threshold of Marketing's Engagement Era : Proceedings of the 2014 Academy of Marketing Science (AMS) Annual Conference
- Life-styled marketing : how to position products for premium profits
- Livestock Marketing and Competition Issues
- Livestock Marketing and Competition Issues
- Livestock Marketing and Competition Issues
- Logistics in marketing.
- Looking Forward, Looking Back: Drawing on the Past to Shape the Future of Marketing : Proceedings of the 2013 World Marketing Congress
- Luxury Fashion Retail Management
- Luxury Marketing : A Challenge for Theory and Practice
- Luxury the Chinese Way : The Emergence of a New Competitive Scenario
- Machiavelli, marketing, and management
- Magical Capitalism : Enchantment, Spells, and Occult Practices in Contemporary Economies
- Making a Difference Through Marketing : A Quest for Diverse Perspectives
- Making microfinance work : managing for improved performance
- Management and Marketing of Wine Tourism Business : Theory, Practice, and Cases
- Management of the Fuzzy Front End of Innovation