Marketing
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The concept Marketing represents the subject, aboutness, idea or notion of resources found in Boston University Libraries.
The Resource
Marketing
Resource Information
The concept Marketing represents the subject, aboutness, idea or notion of resources found in Boston University Libraries.
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- Marketing
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100+ Items that share the Concept Marketing
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- !VAMOS AL GRANO! : Manual rápido de español comercial y socio-económico para italianos
- A Concise Guide to Market Research : The Process, Data, and Methods Using IBM SPSS Statistics
- A geography of marketing; : integrative statement
- Achieving Brand Loyalty in China through After-Sales Services : With a Particular Focus on the Influences of Cultural Determinants
- Advances in Advertising Research (Vol. VI) : The Digital, the Classic, the Subtle, and the Alternative
- Advances in Advertising Research (Vol. VII) : Bridging the Gap between Advertising Academia and Practice
- Advances in Advertising Research VIII : Challenges in an Age of Dis-Engagement
- Advances in Global Marketing : A Research Anthology
- Advances in Local Public Economics : Theoretical and Empirical Studies
- Advances in National Brand and Private Label Marketing : Fifth International Conference, 2018
- Advances in National Brand and Private Label Marketing : Fourth International Conference, 2017
- Advances in National Brand and Private Label Marketing : Sixth International Conference, 2019
- Advances in National Brand and Private Label Marketing : Third International Conference, 2016
- Advertising in Contemporary Consumer Culture
- Advertising in the Aging Society : Understanding Representations, Practitioners, and Consumers in Japan
- Affective Governmentality : Neoliberal Education Advertisements in Singapore
- Agricultural marketing for cooperators
- Alternative marketing approaches for entrepreneurs
- Amazon's Retail Revolution
- An Investor’s Perspective on Marketing Excellence : How Objective Marketing Indicants Can Complement Firm Valuations
- Anatomies of marketing action within a structure of marketing activity
- Animal Generic Drug User Fee Act of 2008
- Annual Evaluation Report of China's Cultural Consumption Demand
- Assortment and Merchandising Strategy : Building a Retail Plan to Improve Shopper Experience
- Atlantic marketing journal
- Attitude measurement for marketing strategies
- Betriebliche Martforschung : Mehrwert für Marketing, Steuerung und Strategie
- Brand Page Attachment : An Empirical Study on Facebook Usersâ Attachment to Brand Pages
- Brewing, Beer and Pubs : A Global Perspective
- Business Development : Customer-oriented Business Development for successful companies
- Business Governance and Society : Analyzing Shifts, Conflicts, and Challenges
- Case Studies on Social Marketing : A Global Perspective
- Changing Trends in Japan's Employment and Leisure Activities : Implications for Tourism Marketing
- Changing marketing strategies in a new economy
- Chief Marketing Officers at Work
- China's Belt and Road Initiative in a Global Context : Volume I: A Business and Management Perspective
- Chronic Regulatory Focus and Financial Decision-Making : Asset and Portfolio Allocation
- Co-Creation and Learning : Concepts and Cases
- Co-Creation and Well-Being in Tourism
- Coffee Shop Hot Shots
- Collaborative Value Co-creation in the Platform Economy
- Commodities Pricing and the Bulk Trap : Learnings from Industries at the Forefront
- Communications writing and design : the integrated manual for marketing, advertising, and public relations
- Communicators' guide to marketing
- Competition and evolution in the distributive trades
- Competition in Higher Education Branding and Marketing : National and Global Perspectives
- Complaint Management and Channel Choice : An Analysis of Customer Perceptions
- Conceptual readings in the marketing economy
- Conference Proceedings Trends in Business Communication 2016
- Confessions of the Pricing Man : How Price Affects Everything
- Connecting with consumers : marketing for new marketplace realities
- Constructing quality : the classification of goods in markets
- Consumer Insight : Emotionspsychologische Fundierung und praktische Anleitung zur Kommunikationsentwicklung
- Consumers and the market,
- Contemporary Marketing Strategy : Analyzing Consumer Behavior to Drive Managerial Decision Making
- Contemporary Wine Marketing and Supply Chain Management : A Global Perspective
- Contemporary issues and practices in marketing
- Corporate Social Responsibility : Academic Insights and Impacts
- Corporate Social Responsibility in the Global Business World
- Craft Beverages and Tourism, Volume 1 : The Rise of Breweries and Distilleries in the United States
- Craft Beverages and Tourism, Volume 2 : Environmental, Societal, and Marketing Implications
- Creating and Delivering Value in Marketing : Proceedings of the 2003 Academy of Marketing Science (AMS) Annual Conference
- Cross-Cultural Personal Selling : Agents’ competences in international personal selling of services
- Cruise Business Development : Safety, Product Design and Human Capital
- Cultural Heritage Marketing : A Relationship Marketing Approach to Conservation Services
- Cultural Perspectives in a Global Marketplace : Proceedings of the 2010 Cultural Perspectives in Marketing Conference
- Cultural Tourism in a Digital Era : First International Conference IACuDiT, Athens, 2014
- Customer Relationship Management : Concept, Strategy, and Tools
- Data Analysis, Machine Learning and Knowledge Discovery
- Del mercado al mercadeo
- Design Science in Tourism : Foundations of Destination Management
- Die Finanzmarktkrise und das Strafrecht
- Digital Darwinism : Branding and Business Models in Jeopardy
- Digital Stractics : How Strategy Met Tactics and Killed the Strategic Plan
- Directing the marketing effort
- Distribution in Great Britain and North America; : a study in structure and productivity,
- Distribution in a high-level economy
- Does Multi-stage Marketing Pay? : Creating Competitive Advantages Through Multi-stage Marketing
- Dynamic practice development. : selling skills and techniques for the professions
- Effective industrial selling with total marketing communication,
- Effectiveness of Online Marketing Campaigns : An Investigation into Online Multichannel and Search Engine Advertising
- Emerging Issues in Global Marketing : A Shifting Paradigm
- Emerging concepts in marketing; : proceedings.
- Empirical Studies on Economics of Innovation, Public Economics and Management : Proceedings of the 18th Eurasia Business and Economics Society Conference
- Empirical foundations of marketing; research findings in the behavioral and management sciences.
- Empowering Brands with Customer Integration : Classification, Benefits and Success Factors
- Encyclopedia of Tourism
- Encyclopedia of Tourism
- Entrepreneurial marketing : a practical managerial approach
- Entrepreneurship, Business and Economics - Vol. 1 : Proceedings of the 15th Eurasia Business and Economics Society Conference
- Essentials of marketing
- Essentials of media planning : a marketing viewpoint
- Ethics in Consumer Choice : An Empirical Analysis based on the Example of Coffee
- Ethics, Social Responsibility and Sustainability in Marketing
- Eurasian Business Perspectives : Proceedings of the 20th Eurasia Business and Economics Society Conference - Vol. 1
- European Cities in Dynamic Competition : Theory and Case Studies on Urban Governance, Strategy, Cooperation and Competitiveness
- Evolution of Destination Planning and Strategy : The Rise of Tourism in Croatia
- Excel 2016 for Advertising Statistics : A Guide to Solving Practical Problems
- Excel 2016 for Marketing Statistics : A Guide to Solving Practical Problems
- Exchange by private treaty.
- Fans and Fan Cultures : Tourism, Consumerism and Social Media
- Fashion Brand Internationalization : Opportunities and Challenges
- Fashion Branding and Communication : Core Strategies of European Luxury Brands
- Fashion Communication in the Digital Age : FACTUM 19 Fashion Communication Conference, Ascona, Switzerland, July 21-26, 2019
- Financial Dimensions of Marketing Decisions
- Foreign Investment Promotion : Governance and Implementation in Central-Eastern European Regions
- Geography, marketing, and urban growth,
- Geometric Modeling and Reasoning of Human-Centered Freeform Products
- Global Brand Strategy : World-wise Marketing in the Age of Branding
- Global Business Value Innovations : Building Innovation Capabilities for Business Strategies
- Global Luxury : Organizational Change and Emerging Markets since the 1970s
- Global Perspectives in Marketing for the 21st Century : Proceedings of the 1999 World Marketing Congress
- Greater good : how good marketing makes for better democracy
- Green Marketing: A Case Study of the Sub-Industry in Turkey
- Growing a Business. Chapter Six, Marketing
- Guerrilla marketing : secrets for making big profits from your small business
- Gurus on marketing
- Handbook of Marketing Decision Models
- Handbook of Service Science, Volume II
- Handbook of research on marketing and corporate social responsibility
- Hotel and food service marketing : a managerial approach
- How to Market Computers and Office Systems
- How to achieve zero-defect marketing
- How to assess the strengths and weaknesses of marketing and sales
- How to make money as a freelancer. Book yourself solid & get more clients. Book yourself solid
- Identity and strategy : how individual visions enable the design of a market strategy that works
- Identity-Based Brand Management : Fundamentals—Strategy—Implementation—Controlling
- Imagen y promoción en el punto de venta
- In Search of the Two-Handed Economist : Ideology, Methodology and Marketing in Economics
- Incompetency and Competency Training : Improving Executive Skills in Sensemaking, Framing Issues, and Making Choices
- Information and Communication Technologies in Tourism 2015 : Proceedings of the International Conference in Lugano, Switzerland, February 3 - 6, 2015
- Innovation and Capacity Building : Cross-disciplinary Management Theories for Practical Applications
- Innovation and Product Management : A Holistic and Practical Approach to Uncertainty Reduction
- Innovation in a High Technology B2B Context : Exploring Supply Networks, Processes and Management
- Innovative behavior and communication
- Inside marketing : practices, ideologies, devices
- Institutional Innovations in the Delivery of Farm Services in India : A Smallholder Perspective
- Instructor's Manual for Strategic Marketing Cases in Emerging Markets : A Companion Volume
- Integration and efficiency in marketing systems
- Inter-Organizational Culture : Linking Relationship Marketing with Organizational Behavior
- Internal Brand Management in an International Context
- International Employer Brand Management : A Multilevel Analysis and Segmentation of Students' Preferences
- International Fragmentation : Impacts and Prospects for Manufacturing, Marketing, Economy, and Growth
- International Marketing of Higher Education
- International Retailers’ Performance in Host Countries : The Roles of Strategies, Consumer Perceptions and the Local Environment
- International marketing strategy
- International marketing, : a comparative systems approach
- Internationalization of Business : Cases on Strategy Formulation and Implementation
- Irrigation in the Mediterranean : Technologies, Institutions and Policies
- Issues in marketing.
- L'informazione nei mercati finanziari : il ruolo delle agenzie di rating : origine, evoluzione e opzioni di policy del mercato dei giudizi
- Le regole del dialogo e la nuova disciplina dell'evidenza pubblica
- Leading Creative Teams : Management Career Paths for Designers, Developers, and Copywriters
- Letâs Get Engaged! Crossing the Threshold of Marketingâs Engagement Era : Proceedings of the 2014 Academy of Marketing Science (AMS) Annual Conference
- Logistics in marketing.
- Looking Forward, Looking Back: Drawing on the Past to Shape the Future of Marketing : Proceedings of the 2013 World Marketing Congress
- Low-cost marketing strategies : field-tested techniques for tight budgets
- Luxury Fashion Retail Management
- Luxury the Chinese Way : The Emergence of a New Competitive Scenario
- Machiavelli, marketing, and management
- Macro marketing: : a social perspective
- Magical Capitalism : Enchantment, Spells, and Occult Practices in Contemporary Economies
- Making a Difference Through Marketing : A Quest for Diverse Perspectives
- Management and Marketing of Wine Tourism Business : Theory, Practice, and Cases
- Manager's guide to online marketing
- Managing Negative Word-of-Mouth on Social Media Platforms : The Effect of Hotel Management Responses on Observers’ Purchase Intention
- Managing new products : competing through excellence
- Managing new products : the power of innovation
- Market-Value Pricing : Definitions, Concepts, and Processes for Market-Value Centric Pricing
- Marketed and Marketable Surplus of Major Food Grains in India
- Marketing
- Marketing
- Marketing
- Marketing
- Marketing : prozess- und praxisorientierte grundlagen
- Marketing Challenges in a Turbulent Business Environment : Proceedings of the 2014 Academy of Marketing Science (AMS) World Marketing Congress
- Marketing Innovations in the Automotive Industry : Meeting the Challenges of the Digital Age
- Marketing Renewable Energy : Concepts, Business Models and Cases
- Marketing and market assessment,
- Marketing and social construction : exploring the rhetorics of managed consumption
- Marketing as a means to achieve organizational ends
- Marketing classics : a selection of influential articles
- Marketing concepts and strategies in the next decade.
- Marketing culture and the arts
- Marketing de relaciones : aproximación a las relaciones virtuales
- Marketing et techniques économico-commerciales : théorie integrée de formation et de promotion des petites et moyennes entreprises
- Marketing for profit: : a study in the formulation of commercial policy within the business organisation
- Marketing for the mad wo/men of tomorrow : strong brands in a world of algorithms
- Marketing for tourism
- Marketing in a changing environment
- Marketing in a competitive economy
- Marketing in economic development
- Marketing in emerging companies
- Marketing in perspective
- Marketing in progress: patterns and potentials
- Marketing in the seventies; : proceedings of the third Asian and Pacific Marketing Conference of the International Marketing Federation, Sydney 1968.
- Marketing information systems
- Marketing insights : selected readings
- Marketing intelligence applications of unsolicited consumer complaint information for large corporations : a study of the major household appliance industry
- Marketing knowledge management : managing knowledge in market oriented companies
- Marketing logistics: : perspectives and viewpoints
- Marketing management and the behavioral environment
- Marketing management, : a quantitative approach,
- Marketing management; : a systems perspective
- Marketing management; : analysis and planning
- Marketing methods to improve company strategy : applied tools and frameworks to improve a company's competitiveness using a network approach
- Marketing on a small budget
- Marketing places : attracting investment, industry, and tourism to cities, states, and nations
- Marketing planning and strategy series : reprints from Harvard business review
- Marketing productivity analysis
- Marketing resources: allocation and optimization
- Marketing techniques for school districts
- Marketing the business
- Marketing theory
- Marketing theory : conceptual foundations of research in marketing
- Marketing theory : evolution and evaluation
- Marketing theory : foundations, controversy, strategy, resource-advantage theory
- Marketing thought leaders.
- Marketing through measurement
- Marketing to changing consumer markets : environmental scanning
- Marketing to the new super consumer : mom & kid
- Marketing to women around the world
- Marketing warfare
- Marketing, society, and conflict
- Marketing: a contemporary analysis
- Measuring Electronic Word-of-Mouth Effectiveness : Developing and Applying the eWOM Trust Scale
- Merchandising of cotton textiles; : methods and organization,
- Mind Genomics : A Guide to Data-Driven Marketing Strategy
- Mind to matter, or How to manufacture and market your idea,
- Minority Marketing: Issues and Prospects : Proceedings of the 1987 Minority Marketing Congress
- Mixed Method Research Design : An Application in Consumer-Brand Relationships (CBR)
- Mobile Marketing Channel : Online Consumer Behavior
- Modern marketing thought
- Modern marketing thought
- More Than a Showroom : Strategies for Winning Back Online Shoppers
- Multidimensional marketing : managerial, societal, philosophical
- Multisensory Impact of Sport Events : A Comparative Effect Analysis Based on Soccer Games
- Multivariate Analysis with LISREL
- Multivariate analysis in marketing: : theory and application.
- Naked marketing : the bare essentials
- National Brands and Private Labels in Retailing : First International Symposium NB&PL, Barcelona, June 2014
- Networks in the Russian Market Economy
- Networks in the Russian Market Economy
- New Luxury Management : Creating and Managing Sustainable Value Across the Organization
- New Patterns of Power and Profit : A Strategist's Guide to Competitive Advantage in the Age of Digital Transformation
- Nuanced Account Management : Driving Excellence in B2B Sales
- Open Innovation, dinamiche relazionali e strategia : aspetti teorici ed evidenze empiriche
- Open Tourism : Open Innovation, Crowdsourcing and Co-Creation Challenging the Tourism Industry
- Optimal Control Applications for Operations Strategy
- Organised Retailing and Agri-Business : Implications of New Supply Chains on the Indian Farm Economy
- Organizing for marketing/advertising success in a changing business environment
- Personal Trainer v2.0: Changing Your Business Model
- Perspectives in marketing management; : readings.
- Perspectives on Consumer Choice : From Behavior to Action, from Action to Agency
- Persuasion in marketing : the dynamics of marketing's great untapped resource
- Pharmaceutical Advertising as a Source of Consumer Self-Empowerment : Evidence from Four Countries
- Pinterest for dummies course. Using Pinterest to grow your business
- Planned marketing,
- Planning and problem solving in marketing,
- Political Branding Strategies : Campaigning and Governing in Australian Politics
- Price Management : Strategy, Analysis, Decision, Implementation
- Pricing decisions and marketing policy
- Principles and practice of social marketing : an international perspective
- Principles of Marketology, Volume 1 : Theory
- Principles of Marketology, Volume 2 : Practice
- Principles of marketing
- Principles of marketing
- Proceedings of the 1979 Academy of Marketing Science (AMS) Annual Conference
- Proceedings of the 1985 Academy of Marketing Science (AMS) Annual Conference
- Proceedings of the 1987 Academy of Marketing Science (AMS) Annual Conference
- Proceedings of the 1988 Academy of Marketing Science (AMS) Annual Conference
- Proceedings of the 1988 International Conference of Services Marketing
- Proceedings of the 1992 Academy of Marketing Science (AMS) Annual Conference
- Proceedings of the 1993 Academy of Marketing Science (AMS) Annual Conference
- Proceedings of the 1993 World Marketing Congress
- Proceedings of the 1994 Academy of Marketing Science (AMS) Annual Conference
- Proceedings of the 1995 Academy of Marketing Science (AMS) Annual Conference
- Proceedings of the 1995 World Marketing Congress
- Proceedings of the 1996 Multicultural Marketing Conference
- Proceedings of the 1997 Academy of Marketing Science (AMS) Annual Conference
- Proceedings of the 1999 Academy of Marketing Science (AMS) Annual Conference
- Proceedings of the 1st AAGBS International Conference on Business Management 2014 (AiCoBM 2014)
- Proceedings of the 2000 Academy of Marketing Science (AMS) Annual Conference
- Proceedings of the 2002 Academy of Marketing Science (AMS) Annual Conference
- Proceedings of the 2009 Academy of Marketing Science (AMS) Annual Conference
- Proceedings of the 2nd Advances in Business Research International Conference : ABRIC2016
- Process Innovation in the Global Fashion Industry
- Product Innovation in the Global Fashion Industry
- Promotion : analysis, creativity, and strategy
- Public policy and marketing practices.
- Pursuing customers : an ethnography of marketing activities
- Qualitative Consumer and Marketing Research : The Asian Perspectives and Practices
- R For Marketing Research and Analytics
- R&D Management
- Race in the Marketplace : Crossing Critical Boundaries
- Reaching the consumer; : the elements of product public relations
- Readings in contemporary marketing,
- Readings in marketing
- Readings in marketing strategy
- Readings in marketing,
- Readings in public and nonprofit marketing
- Readings in the history of American marketing; : settlement to Civil War,
- Readings: marketing and society.
- Real Storage Wars
- Reliance on Foreign Markets: Multinationality and Performance
- Research Methodology in Marketing : Theory Development, Empirical Approaches and Philosophy of Science Considerations
- Research handbook of innovation and creativity for marketing management
- Research in the twilight zone
- Retail Brand Equity and Loyalty : Analysis in the Context of Sector-Specific Antecedents, Perceived Value, and Multichannel Retailing
- Retail Branding and Store Loyalty : Analysis in the Context of Reciprocity, Store Accessibility, and Retail Formats
- Retail Internationalization in Emerging Countries : The Positioning of Global Retail Brands in China
- Retail marketing strategy : planning, implementation, and control
- Rethinking Place Branding : Comprehensive Brand Development for Cities and Regions
- Rethinking marketing : towards critical marketing accountings
- Return of the Hustle : The Art of Marketing with Music
- Revenue Management in Manufacturing : State of the Art, Application and Profit Impact in the Process Industry
- SMEs in an Era of Globalization : International Business and Market Strategies
- Sales analysis from the management standpoint,
- Seduction by contract : law, economics, and psychology in consumer markets
- Selected Essays on Corporate Reputation and Social Media : Collection of Empirical Evidence
- Selling and servicing the national account,
- Selling solutions : how to test, monitor and constantly improve your selling skills
- Service Fascination : Gaining Competitive Advantage through Experiential Self-Service Systems
- Services Marketing Cases in Emerging Markets : An Asian Perspective
- Services marketing in a changing environment
- Smart Retailing : Technologies and Strategies
- Social Commerce : Marketing, Technology and Management
- Social Media Management : Technologies and Strategies for Creating Business Value
- Social Media Marketing in Tourism and Hospitality
- Social Media for Scientific Institutions : How to Attract Young Academics by Using Social Media as a Marketing Tool
- Society and marketing; : an unconventional view.
- Sponsor- and Country-Related Predictors of Sponsorship Effectiveness : Sponsorship in a National and International Environment
- Stages of Corporate Social Responsibility : From Ideas to Impacts
- Statistical Analysis of Management Data
- Staying the Consumption Course : Exploring the Individual Lock-in Process in Service Relationships
- Store wars : the battle for mindspace and shelfspace
- Strategic Innovative Marketing : 4th IC-SIM, Mykonos, Greece 2015
- Strategic Innovative Marketing : 5th IC-SIM, Athens, Greece 2016
- Strategic Innovative Marketing : 6th IC-SIM, Pafos, Cyprus 2017
- Strategic Innovative Marketing and Tourism : 7th ICSIMAT, Athenian Riviera, Greece, 2018
- Strategic Marketing : Market-Oriented Corporate and Business Unit Planning
- Strategic Marketing Cases in Emerging Markets
- Strategic Marketing Issues in Emerging Markets
- Strategic Retail Management : Text and International Cases
- Strategic Urban Health Communication
- Strategic issues in marketing,
- Strategic marketing
- Successful Social Media and Ecommerce Strategies in the Wine Industry
- Supplier Relationships to Family Firms
- Sustainable Luxury Brands : Evidence from Research and Implications for Managers
- Targeting Using Augmented Data in Database Marketing : Decision Factors for Evaluating External Sources
- The 1980’s: A Decade of Marketing Challenges : Proceedings of the 1981 Academy of Marketing Science (AMS) Annual Conference
- The 6 imperatives of marketing : lessons from the world's best companies
- The American market for manufactured exports from the developing countries
- The Complexity Turn : Cultural, Management, and Marketing Applications
- The Design Imperative : The Art and Science of Design Management
- The Entrepreneurial Intellectual in the Corporate University
- The Great Facilitator : Reflections on the Contributions of Joseph F. Hair, Jr. to Marketing and Business Research
- The Growth of the Scholarly Publishing Industry in the U.S. : A Business History of a Changing Marketplace, 1939–1946
- The Influence of Culture and Personality on Customer Satisfaction : An Empirical Analysis across Countries
- The Intelligent Marketer's Guide to Data Privacy : The Impact of Big Data on Customer Trust
- The Intuitive Customer : 7 Imperatives For Moving Your Customer Experience to the Next Level
- The McDonaldization thesis : explorations and extensions
- The Oxford textbook of marketing
- The Product Manager's Toolkit® : Methodologies, Processes, and Tasks in Technology Product Management
- The Quintessence of Sales : What You Really Need to Know to Be Successful in Sales
- The Quintessence of Strategic Management : What You Really Need to Know to Survive in Business
- The Relationship of Body Weight and Skepticism towards Advertising
- The Social Organisation of Marketing : A Figurational Approach to People, Organisations, and Markets
- The Social Organization: Managing Human Capital through Social Media
- The Strategy Planning Process : Analyses, Options, Projects
- The Wall Street journal on marketing
- The aging consumer : perspectives from psychology and economics
- The art and practice of marketing: : a decade of experimentation
- The consumer-buyer and the market,
- The end of marketing as we know it
- The environment of marketing management; : selections from the literature
- The financial times guide to marketing : from advertising to zen
- The marketing channel; : a conceptual viewpoint
- The marketing concept and higher education
- The marketing economy; : an analytical approach
- The marketing edge : making strategies work
- The marketing environment
- The marketing imagination
- The marketing mix explained
- The marketing mystique
- The marketing mystique
- The marketing plan : how to prepare and implement it
- The marketing series. 5, The marketing mix : product case studies
- The marketing-sales operation
- The persuaders
- The politics of distribution
- The practice of marketing
- The retail value proposition : crafting unique experiences at compelling prices
- The short-term marketing plan,
- The social responsibilities of marketing; : proceedings of the winter conference, December 27, 28, 29, 1961.
- The strategic storyteller : content marketing in the age of the educated consumer
- Thriving in a New World Economy : Proceedings of the 2012 World Marketing Congress/Cultural Perspectives in Marketing Conference
- Toolbox for Marketing and Management : Creative Concepts, Forecasting Methods, and Analytical Instruments
- Tourism Management, Marketing, and Development : Performance, Strategies, and Sustainability
- Tourism Marketing for Developing Countries : Battling Stereotypes and Crises in Asia, Africa and the Middle East
- Tourist Destination Images and Local Culture : Using the Example of the United Arab Emirates
- Tourist Destination Management : Instruments, Products, and Case Studies
- Transformational Sales : Making a Difference with Strategic Customers
- Travel Marketing, Tourism Economics and the Airline Product : An Introduction to Theory and Practice
- Truth in advertising? : verbal, visual, and aural lies in political advertising and how they affect the electorate
- Understanding Branding in Higher Education : Marketing Identities
- Unlocking the customer value chain : how decoupling drives consumer disruption
- Use of Market Data in the Recruitment of High Potentials : Segmentation and Targeting in Human Resources in the Pharmaceutical Industry
- User-Generated Content and its Impact on Branding : How Users and Communities Create and Manage Brands in Social Media
- Vertical Price Coordination and Brand Care : Interdisciplinary Perspectives on the Prohibition of Resale Price Maintenance
- Videomarketing - ein Arbeitsbuch : Bild-, Ton- und Charismatraining für Trainer, Coaches und Experten
- Vintage Marketing Differentiation : The Origins of Marketing and Branding Strategies
- Visualizing Marketing : From Abstract to Intuitive
- Vormitgliedschaftliche Beteiligungstransparenz : Offenlegungspflichten im Vorfeld des Aktienerwerbs
- What sticks : Why most advertising fails and how to guarantee yours succeeds
- What's in it for me? : a marketer's guide to establishing an equal partnership with customers
- Who Gets Funds from China’s Capital Market? : A Micro View of China’s Economy via Case Studies on Listed Chinese SMEs
- Wine Queens : Understanding the Role of Women in Wine Marketing
- Wine Tourism Destination Management and Marketing : Theory and Cases
- Winning ways : how "winning" companies create the products we all want to buy
- Women's market handbook : understanding and reaching today's most powerful consumer group
- e-Consumers in the Era of New Tourism
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