Proceedings series (American Marketing Association)

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The series Proceedings series (American Marketing Association) represents a set of related resources, especially of a specified kind, found in Boston University Libraries.

The Resource Proceedings series (American Marketing Association)

Label: Proceedings series (American Marketing Association)

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33 Items in the Series Proceedings series (American Marketing Association)

1983 AMA Winter Educators' Conference : research methods and causal modeling in marketing, edited by William R. Darden, Kent B. Monroe, William R. Dillon

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1984 AMA Winter Educators' Conference : scientific method in marketing, edited by Paul F. Anderson and Michael J. Ryan

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1986 AMA Winter Educators' Conference : marketing education : knowledge development, dissemination, and utilization, edited by Joseph Guiltinan, Dale Achabal

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A look back, a look ahead, [editor] George B. Hafer

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AMA Winter Educators' Conference : [proceedings]

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AMA Winter Educators' Conference : [proceedings]

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Attitude research enters the '80s, Richard W. Olshavsky, editor

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Attitude research plays for high stakes, John C. Maloney, editor, Bernard Silverman, editor

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Attitude research under the sun, John Eighmey, editor

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Building marketing effectiveness in healthcare, [edited by] D. Terry Paul

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Buyer-seller interactions : empirical research and normative issues, edited by Peter H. Reingen, Arch G. Woodside

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Consumerism, new challenges for marketing, edited by Norman Kangun, Lee Richardson

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Creativity in services marketing : what's new, what works, what's developing, edited by M. Venkatesan, Diane M. [sic] Schmalensee, Claudia Marshall

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Developing new services, edited by William R. George, Claudia E. Marshall

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Diffusing marketing theory and research : the contributions of Bauer, Green, Kotler, and Levitt, edited by Alan R. Andreasen, David M. Gardner

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Effective leadership in action : health care's focus on accountability, [edited by John K. Wong]

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Emerging perspectives on services marketing, edited by Leonard T. Berry, G. Lynn Shostack, Gregory D. Upah

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Issues in industrial marketing : a view to the future, edited by Robert E. Spekman, David T. Wilson

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Macromarketing, a Canadian perspective, [edited by] Donald N. Thompson [and others]

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Marketing and preventive health care : interdisciplinary and interorganizational perspectives, edited by Philip D. Cooper, William J. Kehoe, Patrick E. Murphy

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Marketing and the future, Donald F. Mulvihill, [editor]

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Marketing of services, [edited by] James H. Donnelly, William R. George

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Marketing public transportation : policies, strategies, and research needs for the 1980's, [edited by] Richard K. Robinson, Christopher H. Lovelock

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Marketing theory, philosophy of science perspectives, edited by Ronald F. Bush and Shelby D. Hunt

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Proceedings of the 11th Paul D. Converse Symposium, edited by David M. Gardner and Frederick W. Winter

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Proceedings of the 12th Paul D. Converse Symposium, edited by Devanathan Sudharshan and Frederick W. Winter

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Services marketing in a changing environment, edited by Thomas M. Bloch, Gregory D. Upah, Valarie A. Zeithaml

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Straight talk about attitude research, Joseph Chasin, editor

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Symposium for the Marketing of Higher Education.

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The Conserver society, [edited by] Karl E. Henion II, Thomas C. Kinnear

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The Services challenge : integrating for competitive advantage, edited by John A. Czepiel, Carole A. Congram, James Shanahan

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Theoretical developments in marketing, [edited by] Charles W. Lamb, Patrick M. Dunne

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Theory in retailing : traditional and nontraditional sources, [edited by] Ronald W. Stampfl, Elizabeth C. Hirschman

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Context of Proceedings series (American Marketing Association)

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Proceedings series (American Marketing Association), no. 45
Proceedings series (American Marketing Association), no. 46
1983 AMA Winter Educators' Conference : research methods and causal modeling in marketing
1984 AMA Winter Educators' Conference : scientific method in marketing
1986 AMA Winter Educators' Conference : marketing education : knowledge development, dissemination, and utilization
A look back, a look ahead
AMA Winter Educators' Conference : [proceedings]
AMA Winter Educators' Conference : [proceedings]
Attitude research enters the '80s
Attitude research plays for high stakes
Attitude research under the sun
Building marketing effectiveness in healthcare
Buyer-seller interactions : empirical research and normative issues
Consumerism, new challenges for marketing
Creativity in services marketing : what's new, what works, what's developing
Developing new services
Diffusing marketing theory and research : the contributions of Bauer, Green, Kotler, and Levitt
Effective leadership in action : health care's focus on accountability
Emerging perspectives on services marketing
Issues in industrial marketing : a view to the future
Macromarketing, a Canadian perspective
Marketing and preventive health care : interdisciplinary and interorganizational perspectives
Marketing and the future
Marketing of services
Marketing public transportation : policies, strategies, and research needs for the 1980's
Marketing theory, philosophy of science perspectives
Proceedings of the 11th Paul D. Converse Symposium
Proceedings of the 12th Paul D. Converse Symposium
Services marketing in a changing environment
Straight talk about attitude research
Symposium for the Marketing of Higher Education.
The Conserver society
The Services challenge : integrating for competitive advantage
Theoretical developments in marketing
Theory in retailing : traditional and nontraditional sources

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Proceedings series (American Marketing Association)

Resource Information

The series Proceedings series (American Marketing Association) represents a set of related resources, especially of a specified kind, found in Boston University Libraries.

Context

Members