Proceedings series (American Marketing Association)
Resource Information
The series Proceedings series (American Marketing Association) represents a set of related resources, especially of a specified kind, found in Boston University Libraries.
The Resource
Proceedings series (American Marketing Association)
Resource Information
The series Proceedings series (American Marketing Association) represents a set of related resources, especially of a specified kind, found in Boston University Libraries.
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- Proceedings series (American Marketing Association)
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- uri http://viaf.org/viaf/sourceID/LC|n83731183
- uri http://id.loc.gov/authorities/names/n83731183
33 Items in the Series Proceedings series (American Marketing Association)
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Context of Proceedings series (American Marketing Association)Members
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- Theory in retailing : traditional and nontraditional sources
- Proceedings series (American Marketing Association), no. 45
- Proceedings series (American Marketing Association), no. 46
- 1983 AMA Winter Educators' Conference : research methods and causal modeling in marketing
- 1984 AMA Winter Educators' Conference : scientific method in marketing
- 1986 AMA Winter Educators' Conference : marketing education : knowledge development, dissemination, and utilization
- A look back, a look ahead
- AMA Winter Educators' Conference : [proceedings]
- AMA Winter Educators' Conference : [proceedings]
- Attitude research enters the '80s
- Attitude research plays for high stakes
- Attitude research under the sun
- Building marketing effectiveness in healthcare
- Buyer-seller interactions : empirical research and normative issues
- Consumerism, new challenges for marketing
- Creativity in services marketing : what's new, what works, what's developing
- Developing new services
- Diffusing marketing theory and research : the contributions of Bauer, Green, Kotler, and Levitt
- Effective leadership in action : health care's focus on accountability
- Emerging perspectives on services marketing
- Issues in industrial marketing : a view to the future
- Macromarketing, a Canadian perspective
- Marketing and preventive health care : interdisciplinary and interorganizational perspectives
- Marketing and the future
- Marketing of services
- Marketing public transportation : policies, strategies, and research needs for the 1980's
- Marketing theory, philosophy of science perspectives
- Proceedings of the 11th Paul D. Converse Symposium
- Proceedings of the 12th Paul D. Converse Symposium
- Services marketing in a changing environment
- Straight talk about attitude research
- Symposium for the Marketing of Higher Education.
- The Conserver society
- The Services challenge : integrating for competitive advantage
- Theoretical developments in marketing
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